I may not look it but I am considered a “dinosaur” in the paid search industry. I have 20 years experience working in marketing and with the Internet and 10 of those years were focused entirely on search engine marketing (SEM). My followers include some of the top speakers, teachers and trainers in online marketing.
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Here's an example Google Adwords Placement/Keyword Performance Report for a fictitious company called MapWiseTech: Ten questions you might want the data to answer could include: What keywords get the most impressions?
If a certain lack of variety has weighed on the format of your day-to-day, feed-to-email deliveries, things are looking up at last. Recent advances in dollar-sign technology have brought some strange and fascinating new capabilities to the Email Branding section of FeedBurner's Email Subscriptions feature. Read on, ostensibly for the many useful pictures and descriptions, but really for the danger and excitement only a new checkbox can bring.
Always want to feature the title of the latest post in your subject line? Just put ${latestItemTitle} in the Email Subject/Title textbox:
Do you often have more than one post per day? You can help your readers uncover exactly how many new missives you've got planned for them in each update. Check the "Change Subject…" box and reveal a secondary subject line to use when 2 or more feed posts are delivered in a single email.
Remember, good subject lines command attention in crowded inboxes.
Behold! The mythical "almost empty" inbox. But in this case, the most recent post's subject line, thanks to ${latestItemTitle}, is right in this FeedBurner-delivered email, shining through.
Have fun with this new feature, but please note that ${pithyRetort}, ${iambicPentameter}, and ${heartfeltApology} are not yet supported.
Posted by Paul Darga and Matt Shobe, FeedBurner Team
As a Google Analytics user, chances are you know the value of good data on traffic to your website. More data means you can make better-informed decisions about how to drive traffic to your site and to your brick-and-mortar locations. But your website is just a part of your entire web presence.
Users of Google Maps and Google Search, for example, may also be interacting with your local listing on Google. While Google Analytics is fantastic for measuring traffic to your site, there has previously been no way to measure how customers interact with other elements of your web presence. That is, until today. The Google Maps team has just launched a new dashboard in its free Local Business Center (www.google.com/lbc) that will provide you with information on how users interact with your local listing on Google Maps and Google Search.
This new dashboard provides detailed metrics on traffic to local listings on Google Maps -- helping you understand, for example, how many times your listing appears in Google.com or Google Maps local search results, what search queries lead users to your listing, and what zip codes customers come from when they search for directions to your location. This is the first time this kind of data has ever been made available to business owners, and we think you'll find it highly useful.
If you're interested in learning more, head over to the Official Google Blog for a more-detailed overview or the Lat Long blog for a walk-through of the dashboard's features.
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