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	Internet Public Relations: PR Is Not Just About Publicity By Gnosis Arts Media Group http://gnosisarts.com/home/Internet_PR There is a popular saying among PR pros: "No amount of good PR will make a bad product good." This scene from the now off the air TV series "West Wing" illustrates this point very well. It shows that public relations isn't just about gaining more publicity, winning more awards, or improving a client's reputation. Rather, good PR is also about improving a product, service or organization from the inside out. Situations like the one above are the reason why some PR professionals are adamant about redefining PR. To these purists, PR isn't just about "publicity and promotions". These PR specialists insist that, while PR does involve maintaining a good reputation for a business, it's more about sustaining the relationships between the business and its key constituencies (i.e., it's "publics"). In order to do that, purists say, PR professionals sometimes have to act as a sort of "voice of conscience" for an organization (albeit more tactfully than C.J. did in this clip!) To act as the "conscience of the organization" compels us to make tough decisions. Those PR pros who are driven by ethics may, along with C.J., feel that the type of PR the antagonists here are after is in fact "beneath them," as C. J. lamented. This kind of PR prods PR professionals to challenge their clients to move toward quality and improvement, rather than just status and prestige. One can already hear the client cries, "We're paying you to get us publicity. We're not paying you to tell us to
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(Published: Thu, 16 Jun 2011 06:14:11 +0000)

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Kids Personalized Easter Baskets are a Spring Tradition

Kids personalized Easter baskets are definitely be an important item of the spring holiday. They’re outstanding decorations along with the gifts for the holiday. The tradition dates back in our family, and it is celebrated today by millions everywhere. Personalized Easter baskets aren’t expensive to create. One smart advice will be to purchase them the

(Published: Tue, 23 Mar 2010 18:34:18 +0000)

Chris Garrett on New Media
Why I Sucked at SXSW So You Don’t Have to

SXSW is a fixture on many a geeks calendar. It's the biggest and wildest conference on the scene, encompassing "interactive", film and music. My coolest friends in the UK thought it was the music festival I was attending, I didn't have the guts to tell them I was only going to the nerdy bits, ha.

On the face of it, the attraction is lots and lots of panels and presentations about all kinds of diverse topics, plus a trade show where you can get to talk to exhibitors. What SXSW is really famous for, though, is the parties and the get-togethers. Austin is a party city at the best of times apparently, SXSW just even more so.

Many people go to conferences on a "mission". To get a job, land a contract, meet a-listers, get JV partners, date or just party. I was always in two minds about going until I was offered a place on a panel, but that fell through so in the end I booked with the intention of going to meet existing friends and make some new ones.

At one point I was supposed to give two talks, in fact. Neither happened. Really, once I found out I wasn't speaking I should have cancelled. The whole time I was there I was worried about what was happening at home. My daughter had just come out of hospital and my head wasn't in the right place anyway, being thousands of miles away just exacerbated that.

This is all background and gives a few insights into why I sucked so bad at SXSW, but here are some points on how I sucked and the tips I learned in the process

(Published: Thu, 18 Mar 2010 13:11:55 +0000)