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The ODM Group – News Feed
The ODM Group
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The ODM Groupcreate the most innovative and cost effective promotional gifts for your meetings and events, product branding, and trade shows.Make your brand stand out with personelised items. Visit Theodmgroup.com to amplify your brands visibility. Tags: promotional gifts, custom promotional products, personalized promotional products
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(Published: Mon, 03 Jul 2017 03:33:35 -0700) |
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Co Promotion
Corporate Clothing
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When it comes to corporate clothing and promotional event items, there are so many benefits of imprinting your logo that it should really be a no-brainer. Promotional products don’t have to be expensive to be effective, but using promotional items in a unique way says a lot about you and your company. Mega Ad have
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(Published: Thu, 10 Mar 2011 09:03:01 +0000) |
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Promotional Marketing Products
Promotional Products - Best Way To Reach Audiences Positively
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1,000 marketers have voted the promotional products channel as one of the best ways to reach targeted audiences with a single campaign spend while contributing towards building a positive relationship.
The survey, conducted in November for the Promotional Products Association International, asked buyers to compare the medium against other sales and marketing channels such as TV ads, direct mail, newspapers, consumer magazines, trade publications, the Internet and social media on a number of key attributes.
Attributes measured included;
- Long term memorability
- Flexibility of spend
- Encouraging loyalty
- Reaching sudiences without annoying them
- Driving traffic - in stores, shows, events
- The best cost per thousand (CPM) for reaching specialty or niche audiences
- Best CPM for mass audiences
- Best possibilities for message customisation
The survey (conducted by Glenrich Business Studies and Louisiana State University), found respondents voting promotional products as the leading medium in five of those eight categories, losing out only on the two CPM attributes and the ability to customise messages.
Buyers gave the highest marks to promotional products as a way to make the most memorable impact on an audience with a single promotional spend, giving the channel a mean 3.8 points out of 5 on that score. They also gave promotional products a 3.9 rating for reaching an audience without risking offense or becoming a nuisance.
Asked to choose the most important from a list of attributes commonly linked to using promotional products in campaigns, the buyers said they considered “important” or “very important” the ability to reach target audiences efficiently, the flexibility to fit a medium to a budget, and the ability to promote loyalty or repeat business.
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(Published: Thu, 17 Dec 2009 10:16:53 +0000) |
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