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AdWords Remarketing Set-Up Best Practices
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Remarketing can be a great way to reconnect with your customers as they navigate away from your site and continue to browse the display network. However, it can also be bit intimidating to set-up. Here, I will outline how to get started and create a remarketing campaign in your AdWords account.
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| (Published: Sun, 29 Jan 2012 01:58:44 -0800) |
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adCenter Launches Advanced Negative Match & Negative Keyword Conflicts
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Microsoft adCenter just lauched advanced negative match, a feature AdWords has had for a long time now, to help advertisers better prequalify traffic. Now you can set Phrase and Exact Match negative keywords in your adCenter campaigns for even greater precision in filtering unwanted search traffic.
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| (Published: Sun, 29 Jan 2012 01:58:44 -0800) |
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Click-To-Call in AdWords Can Make Your Phones Ring
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AdWords Click-ToCall gives people searching the option to call you instead of clicking through to your website, thus saving customers an extra step and helping you get more engaged prospects and calls.
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| (Published: Sun, 29 Jan 2012 01:58:44 -0800) |
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Save Time By Taking Advantage Of Automated Rules in AdWords
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With automated rules you can make changes to campaigns, ad groups, bids, statuses, ads, and keywords based on your custom requirements. You'll save yourself time and optimize your account based on your unique goals.
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| (Published: Sun, 29 Jan 2012 01:58:44 -0800) |
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Let AdWords Optimize Your Bids for Conversions with Conversion Optimizer
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Are you looking to increase AdWords conversions and lower your cost per conversion? You should be using CPA bidding. According to AdWords, advertisers who use Conversion Optimizer ssee a 21% increase in number of conversions while decreasing costs by 14%. Instead if painstakingly managing ad groups and keywords bids, or purchasing costly software that does
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| (Published: Sun, 29 Jan 2012 01:58:44 -0800) |
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New Advanced Location Options in AdWords
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Have you noticed the new advanced location options under your AdWords campaign settings? Now, you have the option to further refine location targeting. Advertisers can now target by either physical location and search intent, or both.
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| (Published: Sun, 29 Jan 2012 01:58:44 -0800) |
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March Search Engine Rankings
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comScore just released their March search engine rankings, and Google remains strong on top with 65.7% market shar
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| (Published: Sun, 29 Jan 2012 01:58:44 -0800) |
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AdWords Display URLs Now All Lower Case
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Have you noticed that AdWords has changed they way they show ad display URLs? They are now all lowercase, regardless of how you set-it up in your account
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| (Published: Sun, 29 Jan 2012 01:58:44 -0800) |
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| ( Source: http://kristinacutura.com/blog/?feed=rss ) |
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