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New Google AdWords Interface
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Google has finally made their new AdWords interface available to the entire public, not just select advertisers. Just look to the top right of your interface and select New Interface (Beta) to see your screen transform into the new layout provided by Google.
Austin Rachlin, a member of the Google AdWords team, explains on one of
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| (Published: Mon, 27 Apr 2009 21:21:35 +0000) |
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Google Adwords Conversion Metrics Updated
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I have been slowly noticing some changes in the AdWords interface while running reports and browsing through accounts. I decided to look into this and sure enough, AdWords is slowly integrating an updated interface structure with new functions and features.
While running the normal search query reports and keyword reports, I noticed that Google updated its
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| (Published: Mon, 13 Apr 2009 14:24:33 +0000) |
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Google’s Local Emphasis Will Affect SEO More than PPC
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Do you sometimes enter a search term in Google with a city or state name followed by a service (i.e. Boston Dentist)? If so, then you have probably seen PPC ads, followed by a map with local listings and then the organic results. Google recently announced that they will be placing a much bigger emphasis
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| (Published: Wed, 08 Apr 2009 17:59:59 +0000) |
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Landing Page A/B Testing is a Must
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As PPC managers, we are always thinking of new ways to optimize our accounts and to better their performance. One very consistent, dependable approach has always been to test, test, test our text ads and landing pages. While we are always comparing our ads and pages to our competitors so we can try to update
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| (Published: Wed, 08 Apr 2009 14:53:05 +0000) |
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Google Announces Mysterious Advanced Search Query Report
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I recently read an article that talked about a new option in a very helpful ppc report, the search query report.
Those “other unique queries” that show up in majority of the report will now be kept to a minimal and Google will provide us with more queries to work with after running the report.
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| (Published: Fri, 03 Apr 2009 18:53:05 +0000) |
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Initial Google Keyword Quality Scores May Be Inaccurate
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Search engine marketers who have done their research know the elements that compose a good through excellent Quality Score. In our previous post, we summed up Google’s Quality Score stating that it is mainly based off of the relevancy between your keywords, ad groups, text ads, landing page quality and load time, historical click through
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| (Published: Tue, 31 Mar 2009 18:51:37 +0000) |
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Is Google Adwords Quality Score Exaggerated?
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PPC Management companies are always talking about it, always fearing it and always wondering what the next change will be. Of course, I am referring to Google Adwords Quality Score. Advertisers may very well be starting to see Google Adwords as a rival instead of a profitable advertising platform.
To sum it up, Google Adwords Quality Scored
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| (Published: Fri, 27 Mar 2009 14:18:43 +0000) |
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Microsoft adCenter Supplies Advertisers with New Conversion Tracking Options
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Microsoft adCenter is arguably the most advantageous paid search engine as compared to its main competitors, Google and Yahoo. What is this argument based on? Well, one example is in regards to advertising costs. Google is by far is the most popular search engine of our time, but when you spend a certain amount of
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| (Published: Tue, 24 Mar 2009 20:52:23 +0000) |
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Longtail Keywords Help Advertisers Break into Crowded Search Marketing Niche
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I read an article that’s extremely useful for new campaigns in competitive industries.
Even in today’s economy, search engine marketing is proven to be the marketing medium with the lowest cost per acquisition. This may seem hard to believe for newer advertisers launching off into the pay per click world. There are certain industries that seem
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| (Published: Mon, 23 Mar 2009 21:12:40 +0000) |
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Display URLs ‘important’ for PPC online marketing ads
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I read an interesting article on Click Through Marketing about the impact on Display URLs in PPC Marketing:
Internet marketers are being urged not to overlook the importance of display URLs when using pay per click services.
According to Randy Pickard, vice-president for product innovation at research firm User Centric, display URLs are an important component of pay
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| (Published: Fri, 20 Mar 2009 20:35:06 +0000) |
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| ( Source: http://www.payperclick.org/feed/ ) |
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