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Your Clicks Everywhere!
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I just wrapped up three training modules for Your Clicks Everywhere with Bryan Todd from the Perry Marshall team. The training turned out so much better than what I originally envisioned!
Module one is all about YouTube promoted videos. It shows an actual example where I got over 2,200 clicks and 600,000 impressions for one of
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| (Published: Fri, 17 Dec 2010 19:41:58 +0000) |
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Knowledge = Control Over Where Your Ads Show In Google’s Display Network
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Just a couple of campaign setting changes + a little trick for tapping into categories on the AdWords Display Network can make the difference between GOOD traffic or BAD traffic. You can take back control of your Content Network campaigns right NOW with a FREE Content Network Mindmap (includes personal training – a $200 value –
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| (Published: Sat, 02 Oct 2010 17:30:43 +0000) |
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New Super Power Tools for Facebook Advertisers
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Marin software is leading the pack when it comes to offering a Facebook advertising management option for agencies. It slices, it dices! Well not really but it does offer you the opportunity to split your original campaigns into much smaller, more targeted campaigns. That’s huge when it comes to figuring out which keywords are converting
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| (Published: Wed, 18 Aug 2010 21:58:13 +0000) |
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Identifying Anonymous Google URL’s
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If you run automatic placement campaigns (keyword themed campaigns) on the Google Display Network, you have probably run across anonymous URL’s in your placement performance reports or through your networks tab if you are checking your stats from your Adwords user interface.
As if targeting wasn’t hard enough with automatic placements, throwing anything anonymous into the
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| (Published: Mon, 09 Aug 2010 15:27:53 +0000) |
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Identifying Anonymous Google URL?s
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If you run automatic placement campaigns (keyword themed campaigns) on the Google Display Network, you have probably run across anonymous URL’s in your placement performance reports or through your networks tab if you are checking your stats from your Adwords user interface.
As if targeting wasn’t hard enough with automatic placements, throwing anything anonymous into the
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| (Published: Mon, 09 Aug 2010 15:27:53 +0000) |
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Mobile Video to Double Up, Reach $1.34B by 2014
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With recent announcements related to YouTube and mobile combined with this article, well, I’d say now is a good time to get into video to enhance your mobile brand and advertising presence.
This article by Christopher Rick at REELSEO.com really sums it up (copied and referenced below)
http://www.reelseo.com/mobile-video-advertising-2014/
-Christophor Rick | August 4, 2010
Remember some time back when Mark talked
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| (Published: Mon, 09 Aug 2010 15:26:15 +0000) |
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Finding Placements Training
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COMING IN AUGUST…
Want to know where the REAL opportunities in the content network are hiding? The places where you have the most power and the most control over who sees your ads? Want to know how those $50K and $100K a month accounts are tapping into the highest quality, most targeted traffic in AdWords?
The SECRET
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| (Published: Fri, 23 Jul 2010 22:27:20 +0000) |
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iPhone App Marketing
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Simple…easy ways to market your new phone application in this new video.
Last week, I had the opportunity to talk with several people about app-vertising and all new opportunities for advertising on smartphones and iPads. One of the areas I have been really impressed with is the development of phone applications that are both practical and
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| (Published: Wed, 21 Jul 2010 16:58:38 +0000) |
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Some of My Favorite Books
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These are some of my FAVORITE content network and PPC books!
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| (Published: Thu, 24 Jun 2010 15:02:54 +0000) |
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Google Content Network -NOW- Google Display Network
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Google has been making so many changes so quickly over the last 5 months that I can hardly keep up! That’s great news because it means new features and reporting in the content network (oops…I mean display network).
I wanted to give you the heads up that on Monday I will be sending out a survey
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| (Published: Sat, 19 Jun 2010 00:12:03 +0000) |
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Check your AdWords account from your iPhone, Android or Palm
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If you’d like information from your AdWords account streamed to your mobile phone, it’s now easy to do: Just direct your Android, iPhone, or Palm Pre to:
http://adwords.google.com/dashboard/Dashboard
(You have to be logged in to your AdWords account first.)
You can customize the information reports from your desktop computer first, and get the exact information you want sent
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| (Published: Tue, 13 Apr 2010 23:23:10 +0000) |
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Limited Bonus for the Advanced Content Network Boot Camp
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What if I could give you a visual map of the Google content network? A beautifully done, visual perspective of how categorization works on the content network. Trust me, you’ve never seen the Google content network like this!
Well…I’m GIVING mindmaps of the Google content network away!
The Advanced Content Network Boot Camp kicks off Wednesday, April
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| (Published: Sun, 11 Apr 2010 20:12:48 +0000) |
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Avoiding “Ad Fails”
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I was reading an article this morning about 23 amazing ad fails and it really bothered me that so many companies still don’t know how to avoid “most” of the possible embarrassing ad situations on the content network.
The content network has a number of ways for you to control where your ads are shown or
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| (Published: Sat, 27 Mar 2010 07:46:51 +0000) |
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OutSource Your Paid Search (SEM, AdWords, Pay Per Click)
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I may not look it but I am considered a “dinosaur” in the paid search industry. I have 20 years experience working in marketing and with the Internet and 10 of those years were focused entirely on search engine marketing (SEM). My followers include some of the top speakers, teachers and trainers in online marketing.
If
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| (Published: Sat, 14 Nov 2009 23:17:36 +0000) |
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Search Engine Marketing Consulting (SEM, Paid Search, Pay Per Click)
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I may not look it but I am considered a “dinosaur” in the paid search industry. I have 20 years experience working in marketing and with the Internet and 10 of those years were focused entirely on search engine marketing (SEM). My followers include some of the top speakers, teachers and trainers in online marketing.
If
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| (Published: Sat, 14 Nov 2009 23:09:43 +0000) |
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Content Network Training, Coaching and Consulting
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From the basics to advanced optimization strategies, everything is covered for traditional content targeting (keyword themes) and placement targeting. Get ideas to help you “break away” from the old and unsuccessful content network strategies and learn filtering techniques that only a handful of companies even know about. Learn about display (banner ad) advertising options and
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| (Published: Sat, 14 Nov 2009 21:06:07 +0000) |
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AdWords Consulting (Paid Search, Content and Placement Targeting)
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I may not look it but I am considered a “dinosaur” in the paid search industry. I have 20 years experience working in marketing and with the Internet and 10 of those years were focused entirely on search engine marketing (SEM). My followers include some of the top speakers, teachers and trainers in online marketing.
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| (Published: Sat, 14 Nov 2009 20:14:14 +0000) |
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Targeting AdSense With Keywords
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When you set up keyword targeted AdGroups in Google, you would think that you would be targeting the content (keywords) of the pages that you want your ads to appear on. Right? Not necessarily…
I have had many conversations lately about a theory I have on a Google scoring system for determining ad distribution using keyword
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| (Published: Mon, 26 Oct 2009 16:38:34 +0000) |
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Sprout Facebook Pages
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If you have a Facebook fan page or if you are a social media company and you build or manage Facebook pages for clients…you HAVE to check out the Sprout Facebook Page Builder.
Seriously, you don’t have to have a Facebook fan page that looks like everyone else’s. Spice up the design. Add interaction. Check it out:
http://www.facebook.com/sproutinc
http://sproutinc.com/facebook-fan-pages-by-sprout/
pricing
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| (Published: Mon, 26 Oct 2009 16:24:13 +0000) |
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Addicted to Domains
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I am addicted to domains…there, I admit it!
Over the years I have purchased domains for my web design company, for a directory of off duty firefighter’s companies and services, for a sign company, for my paid search company and for a variety of special interests that I have been involved in.
I think part of my
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| (Published: Sun, 11 Oct 2009 14:21:40 +0000) |
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The Problem with Twitter
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I am in a VERY niche industry. Only a small number of companies specialize in products or services related to content targeting or placement targeting. Twitter should be a great place for me to make connections. From February to April of this year, I had a system that kept track of posts on Twitter for
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| (Published: Tue, 22 Sep 2009 23:22:03 +0000) |
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Google Searches in Real Time
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From Andy Beal’s Article:
“Conduct a search for anything and change the filter to show results for just the past 24 hours. Like so:
http://www.google.com/search?q=iphone&hl=en&safe=off&tbo=1&tbs=qdr:d
See that qdr:d at the end? That tells Google to show results from the past day. Go ahead and change that to qdr:n and you’ll get results from the past minute!
http://www.google.com/search?q=iphone&hl=en&safe=off&tbo=1&tbs=qdr:n“
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| (Published: Mon, 14 Sep 2009 16:52:30 +0000) |
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Marketing Lesson From a Junior Scuba Diver
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My twelve year old son just got his junior scuba diver certification. Even though he understands the limitations associated with his age and training, he still believes he is capable of handling any diving situation…and without our supervision and guidance…he would certainly find ways to test his skills.
From the time my youngest son was around
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| (Published: Sun, 13 Sep 2009 14:59:07 +0000) |
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| ( Source: http://shelleyellis.com/feed/ ) |
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