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If You Have Something to Tweet, Tweet It From Huffington Post
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Another major new media player, the Huffington Post, is entering the pay per Tweet, aka sponsored Tweet space, as reported by AdAge and the World Advertising Research Center. http://bit.ly/6dAo8RThe key to success, says the Huffington Post: use sponsored tweets to provide relevant content and thus goodwill; don't try to hawk your products. From AdAge: "'Marketers will receive guidance on the best ways to join the conversations, said Greg Coleman, the site's president and chief revenue officer since September. An advertiser sponsoring a Twitter subject page around the World Series might interject with relevant baseball statistics -- just to earn a little good will and brand halo, he suggested. Or a health-care company sponsoring a Twitter page around health-care policy might post a paid Tweet 'to bring to fore the facts' but in a neutral way, he said. 'You cannot use the social engagement for the purposes of really hawking your products' Mr. Coleman said. "The advertiser is really put in a position where they need to add value to the conversation that's taking place.'" 
What do you think? Who will be the first to use this offering from Huffington Post? Let us know your thoughts in the comment section below. http://www.Twitter.com/iano1000 For more info on Sponsored Tweet developments, check out the rest of this blog as well as SearchandSocialMedia.com's post on ways to reach social media audiences with PPC and Pay Per Tweet tactics: http://searchandsocialmedia.com/2009/07/5-ways-to-reach-social-media-audiences-via-paid-search-semppc-and-sponsorship-tactics.html
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| (Published: Tue, 15 Dec 2009 02:13:00 -0800) |
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Digg Labs Unveils Digg 365
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Digg 365 allows you to see the Top Stories (by Diggs) for each day, month and year for the past 5 years. Could Digg 365 help Digg Ads advertisers create better Social PPC ads by helping them understand what types of stories/headlines are most successful during different times of the year? To try it out, click the image below:
You can find me Twitter at http://www.twitter.com/iano1000
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| (Published: Sun, 06 Dec 2009 12:46:00 -0800) |
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Twitter Advertising: Ad.ly vs. TwitterHawk vs. Magpie
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In July, I wrote about 5 Ways to Reach Social Media Audiences with Pay Per Click, Pay Per Tweet and Sponsorship Opportunities over at SearchandSocialMedia.com, and this space is continuing to heat up. Just a month since launching, Ad.ly has become the most popular Twitter advertising platform, beating out both TwitterHawk and Magpie based on unique monthly visitors in October. Last week, Twitter began talking about their upcoming Twitter advertising platform, which will add credibility to the Social PPC space overall; but Ad.ly has done a lot to further the cause already by signing up a wide range of celebrity Twitterers, such as LeVar Burton (director), Greg Grunberg (TV actor), Jeremiah Owyang (digital strategist), Robert Scoble (blogger) ViperID (SEO). Of the major Twitter advertising platforms, Ad.ly now seems to have the most credibility and has signed up adverisers such as NBC and HBO; however TwitterHawk still seems to be the best option for a broader range of businesses due to superior targeting capabilities (e.g. keyword- and geotargeting) and low cost per click (max $.05 with s site average of $.02).@iano1000
(Disclosure: if you sign up with Ad.ly or TwitterHawk using the links above, I will get referral credit.)
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| (Published: Sun, 29 Nov 2009 00:57:00 -0800) |
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Local, Social, Mobile: FourSquare Advertising Is Here
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Screenshot of Special Mayor Offer (from my former colleague Chris O'Leary's account). 
Other opportunities are being developed and tested; I am still researching pricing models. FourSquare integrates with Twitter, and you can sign up here: Are you using FourSquare ads to promote your business? Find me on FourSquare: Ian Orekondy @iano1000 on Twitter
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| (Published: Wed, 25 Nov 2009 20:12:07 -0800) |
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Twitter Advertising: Twitter COO Talks About Advertising That's Fascinating
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Twitter Advertising To Roll Out Next Year 
Twitter COO Dick Costolo spoke at RealTime Crunchup earlier this week about Twitter's deals with Google and Bing as well as how Twitter's advertising model is to be rolled out next year. This is a BIG story for search marketing and social media marketing professionals. Robert Scoble responded to Costolo's conversation and mused about the "SuperTweet" here; it's a great read for those of is interested in Social PPC advertising opportunities:
http://bit.ly/8RVQTb And here's a link to the TechCrunch article with video of the interview with Costolo: http://bit.ly/58dz1F For more Search and Social Media analysis and case studies, check out http://www.searchandsocialmedia.com @iano1000 Photo credit: TechCrunch
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| (Published: Wed, 25 Nov 2009 19:22:54 -0800) |
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Reddit Launches Beta Ad Program - Pay Per Share of Voice
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Reddit has launched a new beta ad program offering paid listings (not display banner ads) for a minimum buy of $20. Your "bid" determines your share of voice on the reddit homepage, not your cost per click. It's similar to the recently-launched Digg Ads beta in that the ad format mimics actual site content (reddit listings) and targeting options are still quite limited (bidding for homepage share of voice, not by category or keyword).
Are you interested in this social PPC-like traffic source? To apply to the beta program, email betaparty@reddit.com The kind folks at Filmaster Blog shared their case study info with actual impression and clickthrough data. Check it out here: http://blog.filmaster.com/25-000-impressions-for-20-bucks-beta-testing-the-reddit-sponsored-links And MediaBistro has some interesting thoughts on how it will play out:
http://www.mediabistro.com/webnewser/social_nets/reddit_beta_tests_sponsored_frontpage_links_143001.asp Here is reddit's blog announcement: http://blog.reddit.com/2009/11/now-for-as-little-as-20-you-can-buy.html Quantcast tells us that Reddit has 2.2 monthly users (tiny compared to Digg's 10 million). Demo skews toward white males 18+. I was going to ask: What types of products/services do you think would be the best fit for reddit's new ad platform? But considering the demo data above, I'm not sure I want to know, but knock yourself out. Might be interesting. Quantcast data here: http://www.quantcast.com/reddit.com
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| (Published: Mon, 23 Nov 2009 20:35:00 -0800) |
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Digg Ads - Social PPC Opportunities Evolving
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With ad:tech New York coming up next week, excitement is building; and I'm especially looking forward to meeting with Digg's Bob Buch to get a deeper understanding of Digg Ads. It's a brand new "platform", and targeting options are currently extremely limited, but with over 40 million unique members; and very low CPCs, Digg Ads could turn out to be a formidable player in the Social PPC space. I'll be posting notes from my meeting with Digg next week, so if you have questions you'd like me to ask, let me know. You can post them in the comments section below, or send me a tweet at http://www.twitter.com/iano1000. In the meantime, here are three of the better articles that have recently covered Digg Ads:
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| (Published: Sat, 31 Oct 2009 16:02:00 -0700) |
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SlideShare Launches AdShare Social PPC Program - CPCs at $.25
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Slideshare's New AdShare offering allows you to reach Slideshare users contextually and when they search. This service allows you to promote your slideshows in a way that is much more enaging and relevant than the Google Content Network text/image ads that are also available as a way to target Slideshare users. CPCs (cost per click) on AdShare is $.25, so this could be a great social ppc opportunity to help add targeted scale to a paid search (PPC) campaign, especially if you're looking to target tech-savvy professionals.
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| (Published: Sat, 31 Oct 2009 15:37:00 -0700) |
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Slideshare Introduces Social PPC (Pay Per Click) and Pay Per Lead Advertising Options
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Yes, you can already reach Slideshare users via Google's Content Network, but that option limits your creative and doesn't feel connected to Slideshare's social community.
This month, Slideshare introduced two new advertising options that are nicely integrated into their community platform, and feel much more relevant and enaging compared to Google's Content Network. Here's an overview of Slideshare's new advertising options. Together, Adshare and Leadshare fall under the Slideshare Business umbrella:
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| (Published: Sat, 31 Oct 2009 15:18:00 -0700) |
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| ( Source: http://feeds.feedburner.com/Socialppc ) |
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