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Feeds in this Category

Remarkable Blogging |  How to Drive Viral Traffic at No Cost – Top 17 Ways
:: Read More
(Published: Fri, 08 Jul 2011 04:36:05 PDT)

Andrew Stark |  Can Adding A Bonus Really Triple Your Affiliate Earnings?
If you’ve ever bought a product to get a bonus then this is the post for you. Having something that will compliment an affiliate offer is something that will skyrocket your conversions and make you a lot more sales. As you will learn in the video above this needs to be done properly or you can
:: Read More
(Published: Mon, 08 Mar 2010 21:28:26 +0000)

Credit Card Processing Blog |  Facts About Online Betting Services
Sports betting through internet or “online sports betting”, is globally enjoyed by millions of people.    Sports betting even became part of their own lives that many of them bet to the max every day and every night, placing bucks as much as they can afford.  But, that’s a different story though.  That’s addiction in one
:: Read More
(Published: Tue, 07 Jul 2009 00:12:44 +0000)

Mashable |  59 Digital Media Resources You May Have Missed

More About: Business, COMMUNICATIONS, Features Week In Review, Social Media, Tech

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(Published: Sun, 02 Sep 2012 16:11:01 +0000)

Interesting Thing of the Day |  Straw Bale Houses / The power of banding together
The little pig who built his house out of straw may not have been so unwise after all. Straw has fantastic insulating qualities and is one of the least expensive building materials you can find.
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(Published: Fri, 19 Aug 2011 00:00:01 -0700)

43Folders |  Scared Shitless

Merlin Mann - "Scared Shitless: How I (Mostly) Learned to Love Being Afraid of Pretty Much Everything"

Download MP4 Video of "Scared Shitless"

This is the video of a talk I did last month at Webstock in Wellington, New Zealand.

It's pretty different from a lot of stuff I've done. It's about being scared.

As I mentioned on Back to Work, Webstock is—what? Well. Webstock is unique. Truly. If you get the chance, you should go. Really.

I could not and would not have done this talk in this way had I had not been so inspired (and, frankly, so terrified) by the awesomeness of the other speakers, by the quality of their talks, and by the astounding graciousness and empathy of the audience that this particular event attracts.

Tash and Mike and their crackerjack team have made something really special here. I'm honored that they even invited me, and I'm insanely grateful for the care and hospitality that they showed to the speakers and to the attendees at every step of the way.

Seriously. Thank you.

So, yeah. I did something really weird at Webstock. Weird for me and, honestly, just plain weird for "a talk."

I'm not sure if it succeeded. But, I did the best I could to make myself (along with some really heroic friends and fellow speakers) into a legitimate guinea pig for a concept that means the world to me:

You can be scared and still do it anyway. Regardless of whatever it is.

And, you can. No. Really. You. You can do this.

You can run toward the shitstorm, let it cover you with shit, but, still never let it stop you from running.

Because, like Crazy Bob says:

"They can't eat you."

And, they can't. And, they won't. Okay?

Well, okay, then.

43 Folders iconScared Shitless” was written by Merlin Mann for and was originally posted on March 28, 2011. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"

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(Published: Mon, 28 Mar 2011 14:51:05 +0000)

DumbLittleMan |  How to Tame Your To-Do List
Task List
Do you use a to-do list? Most of us have some kind of running list of tasks which we want to get done (even if we keep this list in our heads). And I expect that at some point, like me, you'll have had the experience of creating an extremely ambitious to-do list
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(Published: Thu, 11 Mar 2010 08:24:00 -0800)

Signal vs. Noise |  Behind the scenes: A/B testing part 2: How we test

A few weeks ago, we shared some of what we’ve been testing with the Highrise marketing page. We’ve continued to test different concepts for that page and we’ll be sharing some of the results from those tests in the next few weeks, but before we do that, I wanted to share some of how we approach and implement A/B tests like this.

Deciding what to test

Our ideas for what to test come from everywhere: from reading industry blogs (some examples: Visual Website Optimizer,, a landing page someone saw, an ad in the newspaper (our long form experiments were inspired in part by the classic “Amish heater” ads you frequency see in the newspaper), etc. Everyone brings ideas to the table, and we have a rough running list of ideas – big and small – to test.

My general goal is to have at least one, and preferably several A/B tests running at any given time across one or more of our marketing sites. There’s no “perfect” when it comes to marketing sites, and the only way you learn about what works and doesn’t work is to continuously test.

We might be simultaneously testing a different landing page, the order of plans on the plan selection page, and wording on a signup form simultaneously. These tests aren’t always big changes, and may only be exposed to a small portion of traffic, but any time you aren’t testing is an opportunity you’re wasting. People have been testing multiple ‘layers’ in their sites and applications like this for a long time, but Google has really popularized this lately (some great reading on their infrastructure is available here).

Implementing the tests

We primarily use two services and some homegrown glue to run our A/B tests. Essentially, our “tech stack” for running A/B tests goes like this:

  1. We set up the test using Optimizely, which makes it incredibly easy for anyone to set up tests – it doesn’t take any knowledge of HTML or CSS to change the headline on a page, for example. At the same time, it’s powerful enough for almost anything you could want to do (it’s using jQuery underneath, so you’re only limited by the power of the selector), and for wholesale rewrites of a page we can deploy an alternate version and redirect to that page. There are plenty of alternatives to Optimizely as well – Visual Website Optimizer, Google Website Optimizer, etc. – but we’ve been quite happy with Optimizely.
  2. We add to the stock Optimizely setup a Javascript snippet that is inserted on all pages (experimental and original) that identifies the test and variation to Clicky, which we use for tracking behavior on the marketing sites. Optimizely’s tracking is quite good (and has improved drastically over the last few months), but we still primarily use Clicky for this tracking since it’s already nicely setup for our conversion “funnel” and offers API access.
  3. We also add to Optimizely another piece of Javascript to rewrite all the URLs on the marketing pages to “tag” each visitor that’s part of an experiment with the experimental group. When a visitor completes signup, Queenbee – our admin and billing system – stores that tag in a database. This lets us easily track plan mix, retention, etc. across experimental groups (and we’re able to continue to do this far into the future).
  4. Finally, we do set up some click and conversion goals in Optimizely itself. This primarily serves as a validation—visitor tracking is not an exact science, and so I like to verify that the results we tabulate from our Clicky tracking are at least similar to what Optimizely measures directly.

Evaluating the results

Once we start a test, our Campfire bot ‘tally’ takes center stage to help us evaluate the test.

We’ve set up tally to respond to a phrase like “tally abtest highrise landing page round 5” with two sets of information:

  1. The “conversion funnel” for each variation—what portion of visitors reached the plan selection page, reached the signup form, and completed signup. For each variation, we compare these metrics to the original for statistical significance. In addition, tally estimates the required sample size to detect a 10% difference in performance, and we let the experiment run to that point (for a nice explanation of why you should let tests run based on a sample size as opposed to stopping when you think you’ve hit a significant result, see here).
  2. The profile of each variation’s “cohort” that has completed signup. This includes the portion of signups that were for paying plans, the average price of those plans, and the net monthly value of a visitor to any given variation’s landing page (we also have a web-based interface to let us dig deeper into these cohorts’ retention and usage profiles). These numbers are important—we’d rather have lower overall signups if it means we’re getting a higher value signup.

Tally sits in a few of our Campfire rooms, and anyone at 37signals can check on the results of any test that’s going on or recently finished anytime in just a few seconds.

Once a test has finished, we don’t just sit back and bask in our higher conversion rates or increased average signup value—we try to infer what worked and what didn’t work, design a new test, and get back to experimenting and learning.

:: Read More
(Published: Tue, 02 Aug 2011 19:22:00 +0000)

John Battelles Searchblog |  Predictions 2012 #5: A Big Year for M&A
(image) One of the things that pops out of the “Big Five” chart I just posted, at least if you stare at it a bit, are the places where each company needs to get strong, quickly. Apple is weak in social and one dimensional in ad solutions. Microsoft needs to improve its device products, build
:: Read More
(Published: Thu, 05 Jan 2012 22:27:59 +0000)

crunchgear |  Following Twitter
In honor of Twitter’s fifth anniversary the folks at Visually have made the following graphic plotting out key milestones on it's path to 200 million tweets a day. Following Twitter, get it?
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(Published: Sat, 16 Jul 2011 20:02:05 +0000)

Justin Timberlake Screen Test |  The Mental Kavity: Timber Lantern - bad idea
Apparently Justin Timberlake has performed a screen test for the roll of Hal Jordan/Green Lantern in the DC Comics based, space opera movie, Green Lantern. Someone please pinch me, wake me up and tell me this is all just a bad dream,
:: Read More
(Published: Fri, 10 Jul 2009 09:32:00 -0700)

Mercury News |  Free World of Warcraft-themed Peggle levels
Nothing beats free (especially in this economy) so if you’re looking for a great game at the cost of nada, then check out these free World of Warcraft-themed level for Peggle. There are 10 total and best of all you don’t need an existing version of Peggle to play them. It’s a stand-alone edition and
:: Read More
(Published: Fri, 10 Jul 2009 16:41:51 +0000)

Taylor Swift |  Taylor Swift Loves Living On Her Own | Disney Dreaming
Taylor Swift told The Daily Record that she loves living on her own! Here's what she had to say: I love living alone, this is my first time living.
:: Read More
(Published: Sun, 21 Nov 2010 07:28:49 -0800)

Killer Startups | - A Virtual Workforce At Your Disposal

CloudCrowd is a new crowdsourcing service that comes hot on the heels of CrowdFlower. Just like its competitor, CloudCrowd aims to let any company increase its efficiency by having these tasks which are necessary but that could be delegated taken care of by a virtual workforce. In this particular case, what CloudCrowd does is to assign and distribute any task commissioned by its customers into its virtual taskforce - a team that already has over 100,000 members.

Read more

Learn more about in

Find out how much is worth with

:: Read More
(Published: Fri, 19 Mar 2010 13:48:00 -0400)

Taylor Swift Pics |  Taylor Swift Photos - 2014-01-31
Taylor Swift
:: Read More
(Published: Fri, 31 Jan 2014 12:56:25 EST)

Starpulse Entertainment Photos |  50th Annual Monte Carlo TV Festival
50th Annual Monte Carlo TV Festival
:: Read More
(Published: Mon, 14 Jun 2010 11:03:03 EDT)

TV By The Number |  Updated: Cable Ratings: 'Royal Pains' 'Necessary Roughness' a One-Two Punch for USA + 'Franklin & Bash,' 'Challenge Rivals' & Much More
Highlights from Wednesday's cable ratings.

:: Read More
(Published: Thu, 07 Jul 2011 21:26:41 +0000)

BorrowedBling - Rent Jewelry |  Fabulous Clothes for Less
Want to dress like a star, but can’t afford it? Are your children’s wardrobe expenses weighing you down? Well help is on the way. The idea of not being seen in the same outfit twice is desirable, but not practical. Too expensive – to buy and to store. But how about renting? It’s not the dress,
:: Read More
(Published: Thu, 10 Apr 2008 19:03:04 +0000)

Perttu Kivilaakso |  » Apocalyptica – "Somewhere Around Nothing" (2003) TSotD (The Song ...
Made up of the three cellists, Eicca Toppinen, Paavo Lötjönen, and Perttu Kivilaakso, as well as drummer Mikko Sirén, all from Helsinki, Findland, I was very entertained and very impressed. Being a cellist and a drummer myself,
:: Read More
(Published: Sun, 18 Jul 2010 11:39:59 -0700)

Keyword Research Pro |  Keyword Research Pro – The #1 Keyword Research Tool You Must Have ...
Keyword Research Pro - The #1 Tool! Visit: This is by far one of my favourite softwares and I use it.
:: Read More
(Published: Mon, 31 May 2010 10:00:56 -0700)

Air Duct Cleaning New Orleans |  How one can get assistance from a New Orleans duct cleaning service
With changing needs, one thing that can be over-looked is the huge requirement associated with the frequent checkups required by each and every appliance present in a home. For such people, the necessary need is to make use of the … Continue reading
:: Read More
(Published: Fri, 30 Aug 2013 07:21:49 +0000)

Dura Lock - Interlocking |  Seeking a Paving Stone Contractor in Ontario? Arm Yourself with Right Information
Paving stone is basically the job of laying concrete bricks, tiles or slabs in the exterior part of your property to provide the walkways. They are an integral part of any type of building and are primarily used in landscaping, gardens, patios, decks, courtyards and outdoor kitchen. They not only offer a path to walk…Read more Seeking a Paving Stone Contractor in Ontario? Arm Yourself with Right Information
:: Read More
(Published: Mon, 01 Jun 2015 10:27:48 +0000)

Jutelam Marketing Corporation |  Eco- Friendly Gift Ideas for All Season and Festivals

Gifting is the best gesture to show that you care. But what are you gifting must be a time consuming decision to make. Take a look of the blog to know more about the unconventional eco-friendly gifting ideas. Have you got any invitation lately at some friend’s place? You must be pondering over the thought […]

The post Eco- Friendly Gift Ideas for All Season and Festivals appeared first on Jutelam.

:: Read More
(Published: Mon, 23 Mar 2015 12:51:05 +0000)

Aglow Dermatology |  Dermatology
Dr. Dina Strachan at Aglow Dermatology understands the importance of having healthy, beautiful skin and looking your best. As a Board-certified dermatologist, she is an expert in medical and cosmetic problems that affect the skin, hair, and nails as well as their treatments. As Aglow Dermatology is located in the cosmopolitan city of New York, we are proud to care for a diverse clientele which includes people of all ages, genders and ethnic backgrounds.
:: Read More
(Published: Thu, 14 Feb 2013 00:51:19 -0800)

What Will We Teach You Red Hat System Administrati |  /u/panitechacademy on What Will We Teach You Red Hat System Administration?

After getting Red hat system administration certification, you may go to the next level and get Red Hat Certified Engineer certification.

:: Read More
(Published: Tue, 23 Apr 2019 00:27:48 -0700)

Get PHP Training in Chandigarh! To Enhance Career  |  Get PHP Training in Chandigarh! To Enhance Career Growth In IT Sector
:: Read More
(Published: Mon, 05 Sep 2016 23:14:35 -0700)

eCommerce Software Company in India |  e-commerce software companies in India
Mart2web is one of best eCommerce software companies in India.Provides with best features, wide range of themes and many more reason to go for mart2web eCommerce platform.
:: Read More
(Published: Wed, 05 Jul 2017 06:21:58 +0000)

Make The Most Out Of Your Rental Apartment Investm |  Make The Most Out Of Your Rental Apartment Investment!
:: Read More
(Published: Tue, 15 Nov 2016 02:56:12 -0800)

Minneapolis internet marketing |  How to Favorably Position Your Website for Google’s Recent Update: Penguin 4.0

Before I dive into it, let’s me first briefly explain Penguin history and the importance of this update.   Again, since Penguin is one of the top 5 ranking factors, and now running in real time, we shall see web pages’ and websites’ rankings change more often than before. So, what might cause this Penguin […]

The post How to Favorably Position Your Website for Google’s Recent Update: Penguin 4.0 appeared first on Minneapolis Web Design, Minnesota | WordPress, eCommerce, Drupal Developers.

:: Read More
(Published: Thu, 06 Oct 2016 18:17:24 +0000)

Video Branding Company |  Online Branded Media

Storified by greenartworks · Wed, Feb 22 2017 11:34:22

Green Artworks biedt u alle branded videocontent die u kunt bedenken - bedrijfsvideo's, Online Branded Media, promotionele video's voor innovatieve gadgets, pitch video's voor business cases en nog veel meer. Neem contact met ons op! +31 (0) 6 42531254 "0","0
:: Read More
(Published: Wed, 22 Feb 2017 11:34:22 GMT)

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