If you’ve ever bought a product to get a bonus then this is the post for you.
Having something that will compliment an affiliate offer is something that will skyrocket your conversions and make you a lot more sales. As you will learn in the video above this needs to be done properly or you can
Sports betting through internet or “online sports betting”, is globally enjoyed by millions of people. Sports betting even became part of their own lives that many of them bet to the max every day and every night, placing bucks as much as they can afford. But, that’s a different story though. That’s addiction in one
This is the video of a talk I did last month at Webstock in Wellington, New Zealand.
It's pretty different from a lot of stuff I've done. It's about being scared.
As I mentioned on Back to Work, Webstock is—what? Well. Webstock is unique. Truly. If you get the chance, you should go. Really.
I could not and would not have done this talk in this way had I had not been so inspired (and, frankly, so terrified) by the awesomeness of the other speakers, by the quality of their talks, and by the astounding graciousness and empathy of the audience that this particular event attracts.
Tash and Mike and their crackerjack team have made something really special here. I'm honored that they even invited me, and I'm insanely grateful for the care and hospitality that they showed to the speakers and to the attendees at every step of the way.
Seriously. Thank you.
So, yeah. I did something really weird at Webstock. Weird for me and, honestly, just plain weird for "a talk."
I'm not sure if it succeeded. But, I did the best I could to make myself (along with some really heroic friends and fellow speakers) into a legitimate guinea pig for a concept that means the world to me:
You can be scared and still do it anyway. Regardless of whatever it is.
Do you use a to-do list? Most of us have some kind of running list of tasks which we want to get done (even if we keep this list in our heads). And I expect that at some point, like me, you'll have had the experience of creating an extremely ambitious to-do list
A few weeks ago, we shared some of what we’ve been testing with the Highrise marketing page. We’ve continued to test different concepts for that page and we’ll be sharing some of the results from those tests in the next few weeks, but before we do that, I wanted to share some of how we approach and implement A/B tests like this.
Deciding what to test
Our ideas for what to test come from everywhere: from reading industry blogs (some examples: Visual Website Optimizer, ABtests.com), a landing page someone saw, an ad in the newspaper (our long form experiments were inspired in part by the classic “Amish heater” ads you frequency see in the newspaper), etc. Everyone brings ideas to the table, and we have a rough running list of ideas – big and small – to test.
My general goal is to have at least one, and preferably several A/B tests running at any given time across one or more of our marketing sites. There’s no “perfect” when it comes to marketing sites, and the only way you learn about what works and doesn’t work is to continuously test.
We might be simultaneously testing a different landing page, the order of plans on the plan selection page, and wording on a signup form simultaneously. These tests aren’t always big changes, and may only be exposed to a small portion of traffic, but any time you aren’t testing is an opportunity you’re wasting. People have been testing multiple ‘layers’ in their sites and applications like this for a long time, but Google has really popularized this lately (some great reading on their infrastructure is available here).
Implementing the tests
We primarily use two services and some homegrown glue to run our A/B tests. Essentially, our “tech stack” for running A/B tests goes like this:
We set up the test using Optimizely, which makes it incredibly easy for anyone to set up tests – it doesn’t take any knowledge of HTML or CSS to change the headline on a page, for example. At the same time, it’s powerful enough for almost anything you could want to do (it’s using jQuery underneath, so you’re only limited by the power of the selector), and for wholesale rewrites of a page we can deploy an alternate version and redirect to that page. There are plenty of alternatives to Optimizely as well – Visual Website Optimizer, Google Website Optimizer, etc. – but we’ve been quite happy with Optimizely.
Finally, we do set up some click and conversion goals in Optimizely itself. This primarily serves as a validation—visitor tracking is not an exact science, and so I like to verify that the results we tabulate from our Clicky tracking are at least similar to what Optimizely measures directly.
We’ve set up tally to respond to a phrase like “tally abtest highrise landing page round 5” with two sets of information:
The “conversion funnel” for each variation—what portion of visitors reached the plan selection page, reached the signup form, and completed signup. For each variation, we compare these metrics to the original for statistical significance. In addition, tally estimates the required sample size to detect a 10% difference in performance, and we let the experiment run to that point (for a nice explanation of why you should let tests run based on a sample size as opposed to stopping when you think you’ve hit a significant result, see here).
The profile of each variation’s “cohort” that has completed signup. This includes the portion of signups that were for paying plans, the average price of those plans, and the net monthly value of a visitor to any given variation’s landing page (we also have a web-based interface to let us dig deeper into these cohorts’ retention and usage profiles). These numbers are important—we’d rather have lower overall signups if it means we’re getting a higher value signup.
Tally sits in a few of our Campfire rooms, and anyone at 37signals can check on the results of any test that’s going on or recently finished anytime in just a few seconds.
Once a test has finished, we don’t just sit back and bask in our higher conversion rates or increased average signup value—we try to infer what worked and what didn’t work, design a new test, and get back to experimenting and learning.
(image) One of the things that pops out of the “Big Five” chart I just posted, at least if you stare at it a bit, are the places where each company needs to get strong, quickly. Apple is weak in social and one dimensional in ad solutions. Microsoft needs to improve its device products, build
Apparently Justin Timberlake has performed a screen test for the roll of Hal Jordan/Green Lantern in the DC Comics based, space opera movie, Green Lantern. Someone please pinch me, wake me up and tell me this is all just a bad dream,
Nothing beats free (especially in this economy) so if you’re looking for a great game at the cost of nada, then check out these free World of Warcraft-themed level for Peggle. There are 10 total and best of all you don’t need an existing version of Peggle to play them. It’s a stand-alone edition and
CloudCrowd is a new crowdsourcing service that comes hot on the heels of CrowdFlower. Just like its competitor, CloudCrowd aims to let any company increase its efficiency by having these tasks which are necessary but that could be delegated taken care of by a virtual workforce. In this particular case, what CloudCrowd does is to assign and distribute any task commissioned by its customers into its virtual taskforce - a team that already has over 100,000 members.
Want to dress like a star, but can’t afford it? Are your children’s wardrobe expenses weighing you down? Well help is on the way. The idea of not being seen in the same outfit twice is desirable, but not practical. Too expensive – to buy and to store. But how about renting?
It’s not the dress,
Made up of the three cellists, Eicca Toppinen, Paavo Lötjönen, and Perttu Kivilaakso, as well as drummer Mikko Sirén, all from Helsinki, Findland, I was very entertained and very impressed. Being a cellist and a drummer myself,
With changing needs, one thing that can be over-looked is the huge requirement associated with the frequent checkups required by each and every appliance present in a home. For such people, the necessary need is to make use of the … Continue reading →
Gifting is the best gesture to show that you care. But what are you gifting must be a time consuming decision to make. Take a look of the blog to know more about the unconventional eco-friendly gifting ideas. Have you got any invitation lately at some friend’s place? You must be pondering over the thought […]
Dr. Dina Strachan at Aglow Dermatology understands the importance of having healthy, beautiful skin and looking your best. As a Board-certified dermatologist, she is an expert in medical and cosmetic problems that affect the skin, hair, and nails as well as their treatments. As Aglow Dermatology is located in the cosmopolitan city of New York, we are proud to care for a diverse clientele which includes people of all ages, genders and ethnic backgrounds.
Before I dive into it, let’s me first briefly explain Penguin history and the importance of this update. Again, since Penguin is one of the top 5 ranking factors, and now running in real time, we shall see web pages’ and websites’ rankings change more often than before. So, what might cause this Penguin […]
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