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Inside Affiliate |  The Secret To Getting Killer CTR

Let’s face it: Click Through Rate (CTR) can either make or break your campaign. Whether you are doing PPC, PPV, or especially with CPM & Media Buys, your CTR is often the determining factor in whether you make money or not. Since this is the case, it never ceases to amaze me how many affiliates (myself included) forget to put hard work and thought into the #1 thing that affects your CTR: your ad copy.

Putting together a campaign usually goes something like this:

  • Spend several hours doing niche research
  • Spend a couple of hours finding the best keywords
  • Spend a few more hours creating your landing page
  • Ready to launch!
  • Oh wait, I have to put some ads up here… I’ll just copy & paste what the other guys or doing, or just throw in some text off the top of my head

And then you wonder why nobody is clicking through to see your awesomely designed landing page and your super-targeted offer… Guess what?  Ad copy has a massively huge part to play in your campaign’s success. Coming up with consistently killer ad copy and images is probably the most important skill you can have as a marketer. If you can’t do that, then what can you really do? Copy campaigns? Put tracking together? Load keywords into Google? That’s great, but that could all be outsourced to a monkey.

The real value that affiliates bring to the table is in our creative approach to campaigns and ad copy. You think that the company whose service or product you are promoting hasn’t tried direct-linking their website on the major search engines for their primary keywords? They have. They either have that on lock and therefore have those keywords blacklisted from you, or it doesn’t work and they turned to CPA Networks and Affiliates to think outside the box and get them leads from sources that they don’t know about or don’t understand well enough to do themselves.

Take some time to educate yourself on the basics of sales, marketing and advertising. All of the knowledge you can get from studying the fundamentals will go straight to your ad copy, and your CTR.  Even if some of the principles were created for print advertising, it still applies online. I don’t care if it seems like homework. If you want this to be a serious business for you then you need to treat it like one.  Read some books on marketing & advertising. There are literally thousands of them written. You will not regret the time you put into bettering yourself as a marketer.

Here are a few of my favorites to get you started (not affiliate links):

Read These Books

Related posts:

  1. How To Direct Link On Google – Part 2
  2. Day Parting & Campaign Caps with Zango
  3. Real Money On Twitter?

:: Read More
(Published: Tue, 13 Apr 2010 10:45:36 -0700)

CPATank Blog |  The General?s Address: Stability is Priceless
Vito Glazers addresses CPATank affiliates regarding various topics relevant to starting off a profitable October 2011. Continue reading
:: Read More
(Published: Mon, 03 Oct 2011 04:00:25 +0000)

Rap Bank Products |  Affiliate Breakout
Affiliate Breakout is a complete and comprehensive guide to starting a successful affiliate marketin
:: Read More
(Published: Fri, 15 Jun 2012 17:58:57 +0000)

Amazon Selling Machine |  Marketing Tips for Local Home Based Businesses The internet is...

Marketing Tips for Local Home Based Businesses

The internet is FULL of endless possibilities. Breaking ground in social media, accelerating globalisation and also changing the best way we BUY things! Forgive me for the bombastic lingo, that truth be told nobody REALLY likes you. What matters most is 1 simple, hard fact: The internet is when millions of dollars change hands…daily. And believe it or not, anyone, irregardless of education or experience could possibly get in on the action.

Have you ever seen an advert online or offline saying you can make $10,000 or $20,000 a month selling a specific persons product, service, or membership. Sure these ads usually do attract a substantial crowd, particularly when they include something similar to free to start or bound to make money. The ad writers make these programs look too good to be true but yes it is possible to make a lot of money with your own internet business as an affiliate.

However, the actual question is what type of customers you don’t want? When you are on the net marketing business, having your product to the correct buyer is primarily first of all , you should consider. Do you just want to go ahead and flood email inboxes with information on your products or do you want to target a particular market that you know that these types of people will read all your emails and not just skim through it or worse delete them should they get one from you?

In the early days and after this I get a great deal of leads for my company from Twitter. Twitter is great there are tools open to help to you manage your followers and in many cases schedule your tweets when you are not about. As I learnt though you can without difficulty spend a lot of time on Twitter, Facebook is similar, you imagine “I’ll just check my social networking sites” and 3 hours later you’re wondering the place that the time went and everything you actually achieved in those 3 hours. Remember spending a lot time on these websites might get you some leads but unless you come away from them and follow up on these leads you are not going to make any sales!

The second guide from the affiliate marketing shall be frank and sincere. Internet surfers don’t believe anything they read, particularly when it is an advert for any product available. Sometimes writing something negative reasons for having one’s product opens readers’ hearts to imagine the positive side with the product. In short, exaggeration and untrue sweet words of promoting should be entirely rejected.

of online marketers earning an excellent income, nevertheless they work hard to get it done, more difficult than they admit in their ads. If you be hard because they do you will create the kind of money they earn. The problem with affiliate marketing online is that eventually the market gets saturated which has a particular product along with the price drops drastically or it disappears in the marketplace.

So many people who thought these were secure within their employment and inside their financial future, are bewildered in the turn of events that have gotten them an area where these are really at their wits end and do not know what to do. For a lot of people, it has meant learning to earn a living on the internet. This is done by many through affiliate marketing online.

This middle man job is compensated if the prospective customer decides to buy something from the merchant. This sounds easy, but there’s a great number of other affiliates available doing a similar thing. Many are being employed by the same merchant that you will be doing work for. This is your competition and can in some way set simply how much you will be compensated for the work.

The idea that you need to get rich quick with your home business appears like a dream and could be easy to be realized. After all, when the ad is correct that you’ll make hundreds and I need even observed commercials to make loads of tons of greenbacks monthly then why not take a chance. These commercials are extremely excellent to be real and over promising could be referred to as unlawful and through many on the net were categorized scams.

The second guide in the affiliate marketing will be frank and sincere. Internet surfers do not think anything they read, particularly when it is an advert for a product available for sale. Sometimes writing something negative things about one’s product opens readers’ hearts to imagine the positive side from the product. In short, exaggeration and untrue sweet words of marketing should be entirely rejected.

More on developing your ideas

:: Read More
(Published: Wed, 05 Jun 2013 17:42:57 -0400)

Forex Trading Singapore |  Forex Trading
Andromex Capital Limited is safest online trading platform that offers forex trading in india, forex trading in indonesia, forex trading in singapore, forex trading in philippines and many other countries.
:: Read More
(Published: Fri, 28 Jun 2013 00:24:40 -0700)

Trivedi Affiliates |  Affiliate Marketing Sites and Mahendra Trivedi
Unarguably the most extraordinary phenomenon which changed the ways of solving the human problems and sufferings is energy transformation by Mahendra Trivedi or guru as he is often known as. He has introduced path breaking ways of solving human problems without any medicines and side-effects. With this introduction, Trivedi companies have provided multiple scopes and […]
:: Read More
(Published: Tue, 23 Sep 2014 11:31:46 +0000)

Make Money News And Articles |  Affiliates |  Affiliate Marketing - Online Affiliate Programs
Without doubt, affiliate marketing is one of the most efficient way of earning a full-time income online.
:: Read More
(Published: Mon, 06 Jul 2009 14:10:11 +0000)

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