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Feeds in this Category


Credit Card Processing Blog |  Facts About Online Betting Services
Sports betting through internet or “online sports betting”, is globally enjoyed by millions of people.    Sports betting even became part of their own lives that many of them bet to the max every day and every night, placing bucks as much as they can afford.  But, that’s a different story though.  That’s addiction in one
:: Read More
(Published: Tue, 07 Jul 2009 00:12:44 +0000)

Mashable |  59 Digital Media Resources You May Have Missed

More About: Business, COMMUNICATIONS, Features Week In Review, Social Media, Tech

:: Read More
(Published: Sun, 02 Sep 2012 16:11:01 +0000)

Simply Recipes |  Chicken Parmesan
Chicken Parmesan

Chicken parmesan is one dish that every busy cook should have in his or her repertoire. Once you get the hang of it, it comes together quickly; it's lip smacking good and utterly satisfying. It's also the best use I can think of for boneless, skinless, chicken breasts. Here's a fun trick with this recipe: instead of chopping half an onion, take a whole onion, peel it, and then use a box grater (the kind you use for cheese) and grate half of the onion (on the side with the big holes). The onions will cook faster this way, release more of their juices, and your sauce will come together more quickly.

Continue reading "Chicken Parmesan" »


:: Read More
(Published: Tue, 13 Apr 2010 23:42:05 -0800)

Interesting Thing of the Day |  Straw Bale Houses / The power of banding together
The little pig who built his house out of straw may not have been so unwise after all. Straw has fantastic insulating qualities and is one of the least expensive building materials you can find.
:: Read More
(Published: Fri, 19 Aug 2011 00:00:01 -0700)

43Folders |  Scared Shitless

Merlin Mann - "Scared Shitless: How I (Mostly) Learned to Love Being Afraid of Pretty Much Everything"

Download MP4 Video of "Scared Shitless"

This is the video of a talk I did last month at Webstock in Wellington, New Zealand.

It's pretty different from a lot of stuff I've done. It's about being scared.


As I mentioned on Back to Work, Webstock is—what? Well. Webstock is unique. Truly. If you get the chance, you should go. Really.

I could not and would not have done this talk in this way had I had not been so inspired (and, frankly, so terrified) by the awesomeness of the other speakers, by the quality of their talks, and by the astounding graciousness and empathy of the audience that this particular event attracts.

Tash and Mike and their crackerjack team have made something really special here. I'm honored that they even invited me, and I'm insanely grateful for the care and hospitality that they showed to the speakers and to the attendees at every step of the way.

Seriously. Thank you.


So, yeah. I did something really weird at Webstock. Weird for me and, honestly, just plain weird for "a talk."

I'm not sure if it succeeded. But, I did the best I could to make myself (along with some really heroic friends and fellow speakers) into a legitimate guinea pig for a concept that means the world to me:

You can be scared and still do it anyway. Regardless of whatever it is.

And, you can. No. Really. You. You can do this.

You can run toward the shitstorm, let it cover you with shit, but, still never let it stop you from running.

Because, like Crazy Bob says:

"They can't eat you."

And, they can't. And, they won't. Okay?

Well, okay, then.

43 Folders iconScared Shitless” was written by Merlin Mann for 43Folders.com and was originally posted on March 28, 2011. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"

:: Read More
(Published: Mon, 28 Mar 2011 14:51:05 +0000)

DumbLittleMan |  How to Tame Your To-Do List
Task List
Do you use a to-do list? Most of us have some kind of running list of tasks which we want to get done (even if we keep this list in our heads). And I expect that at some point, like me, you'll have had the experience of creating an extremely ambitious to-do list
:: Read More
(Published: Thu, 11 Mar 2010 08:24:00 -0800)

Signal vs. Noise |  Behind the scenes: A/B testing part 2: How we test

A few weeks ago, we shared some of what we’ve been testing with the Highrise marketing page. We’ve continued to test different concepts for that page and we’ll be sharing some of the results from those tests in the next few weeks, but before we do that, I wanted to share some of how we approach and implement A/B tests like this.

Deciding what to test

Our ideas for what to test come from everywhere: from reading industry blogs (some examples: Visual Website Optimizer, ABtests.com), a landing page someone saw, an ad in the newspaper (our long form experiments were inspired in part by the classic “Amish heater” ads you frequency see in the newspaper), etc. Everyone brings ideas to the table, and we have a rough running list of ideas – big and small – to test.

My general goal is to have at least one, and preferably several A/B tests running at any given time across one or more of our marketing sites. There’s no “perfect” when it comes to marketing sites, and the only way you learn about what works and doesn’t work is to continuously test.

We might be simultaneously testing a different landing page, the order of plans on the plan selection page, and wording on a signup form simultaneously. These tests aren’t always big changes, and may only be exposed to a small portion of traffic, but any time you aren’t testing is an opportunity you’re wasting. People have been testing multiple ‘layers’ in their sites and applications like this for a long time, but Google has really popularized this lately (some great reading on their infrastructure is available here).

Implementing the tests

We primarily use two services and some homegrown glue to run our A/B tests. Essentially, our “tech stack” for running A/B tests goes like this:

  1. We set up the test using Optimizely, which makes it incredibly easy for anyone to set up tests – it doesn’t take any knowledge of HTML or CSS to change the headline on a page, for example. At the same time, it’s powerful enough for almost anything you could want to do (it’s using jQuery underneath, so you’re only limited by the power of the selector), and for wholesale rewrites of a page we can deploy an alternate version and redirect to that page. There are plenty of alternatives to Optimizely as well – Visual Website Optimizer, Google Website Optimizer, etc. – but we’ve been quite happy with Optimizely.
  2. We add to the stock Optimizely setup a Javascript snippet that is inserted on all pages (experimental and original) that identifies the test and variation to Clicky, which we use for tracking behavior on the marketing sites. Optimizely’s tracking is quite good (and has improved drastically over the last few months), but we still primarily use Clicky for this tracking since it’s already nicely setup for our conversion “funnel” and offers API access.
  3. We also add to Optimizely another piece of Javascript to rewrite all the URLs on the marketing pages to “tag” each visitor that’s part of an experiment with the experimental group. When a visitor completes signup, Queenbee – our admin and billing system – stores that tag in a database. This lets us easily track plan mix, retention, etc. across experimental groups (and we’re able to continue to do this far into the future).
  4. Finally, we do set up some click and conversion goals in Optimizely itself. This primarily serves as a validation—visitor tracking is not an exact science, and so I like to verify that the results we tabulate from our Clicky tracking are at least similar to what Optimizely measures directly.

Evaluating the results

Once we start a test, our Campfire bot ‘tally’ takes center stage to help us evaluate the test.

We’ve set up tally to respond to a phrase like “tally abtest highrise landing page round 5” with two sets of information:

  1. The “conversion funnel” for each variation—what portion of visitors reached the plan selection page, reached the signup form, and completed signup. For each variation, we compare these metrics to the original for statistical significance. In addition, tally estimates the required sample size to detect a 10% difference in performance, and we let the experiment run to that point (for a nice explanation of why you should let tests run based on a sample size as opposed to stopping when you think you’ve hit a significant result, see here).
  2. The profile of each variation’s “cohort” that has completed signup. This includes the portion of signups that were for paying plans, the average price of those plans, and the net monthly value of a visitor to any given variation’s landing page (we also have a web-based interface to let us dig deeper into these cohorts’ retention and usage profiles). These numbers are important—we’d rather have lower overall signups if it means we’re getting a higher value signup.

Tally sits in a few of our Campfire rooms, and anyone at 37signals can check on the results of any test that’s going on or recently finished anytime in just a few seconds.

Once a test has finished, we don’t just sit back and bask in our higher conversion rates or increased average signup value—we try to infer what worked and what didn’t work, design a new test, and get back to experimenting and learning.

:: Read More
(Published: Tue, 02 Aug 2011 19:22:00 +0000)

John Battelles Searchblog |  Predictions 2012 #5: A Big Year for M&A
(image) One of the things that pops out of the “Big Five” chart I just posted, at least if you stare at it a bit, are the places where each company needs to get strong, quickly. Apple is weak in social and one dimensional in ad solutions. Microsoft needs to improve its device products, build
:: Read More
(Published: Thu, 05 Jan 2012 22:27:59 +0000)

crunchgear |  Following Twitter
In honor of Twitter’s fifth anniversary the folks at Visually have made the following graphic plotting out key milestones on it's path to 200 million tweets a day. Following Twitter, get it?
:: Read More
(Published: Sat, 16 Jul 2011 20:02:05 +0000)

Justin Timberlake Screen Test |  The Mental Kavity: Timber Lantern - bad idea
Apparently Justin Timberlake has performed a screen test for the roll of Hal Jordan/Green Lantern in the DC Comics based, space opera movie, Green Lantern. Someone please pinch me, wake me up and tell me this is all just a bad dream,
:: Read More
(Published: Fri, 10 Jul 2009 09:32:00 -0700)

Perez Hilton |  Educational HIGHlarious Sex Scandal Song
Anthony Weiner may have rocked the Twitter community and subsequently the rest of America with his infamous weiner pic, but he's not the first politician to engage in a good ol' fashioned sex scandal! Now with the word "weiner" printed on every major news source around, this may be a good time to explain to your
:: Read More
(Published: Sat, 18 Jun 2011 03:00:08 +0000)

Taylor Swift Pics |  Taylor Swift Photos - 2014-01-31
Taylor Swift
:: Read More
(Published: Fri, 31 Jan 2014 12:56:25 EST)

Big Brother |  Recap: Big Brother Thursday: Final Head of Household drama ...
In which everybody mocks Jeff in the Jury House, departed favorites return and the HoH contest continues.
:: Read More
(Published: Thu, 10 Sep 2009 22:36:00 -0700)

Box office prophets |  New Trivia Question for May 31, 2010
New trivia question posted for Monday, May 31, 2010, plus last week question's answer and honor roll
:: Read More
(Published: Mon, 31 May 2010 00:00:00 -0700)

Bruno Box Office |  'MNIK' becomes highest Bollywood grosser in Middle East
February 17th, 2010 more images more imagesLONDON - Superstar Shah Rukh Khan's new movie My Name is Khan has become the most successful Bollywood film in British box office history. The film garnered 887198.98 pounds (Rs.64.4
:: Read More
(Published: Tue, 02 Mar 2010 05:50:32 -0800)

Mulbury October 2015 Backlinks |  picture frame sizes | hetaibl.com
Mulbury offers hand made recycled timber picture frames, furniture and homeware. We use recycled materials as often as we can and believe we all have a role to play when it comes to conservation and consideration towards our planet
:: Read More
(Published: Thu, 29 Oct 2015 17:25:02 -0700)

Buy Online Custom T Shirts for Special Events |  Buy Online Custom T Shirts for Special Events with Special Discounts
:: Read More
(Published: Tue, 10 Nov 2015 01:50:21 -0800)

Dog Resources from a Dog Expert at DogPsycho |  Best Dog Food for Chihuahuas – A Detailed Nutritional Dog Food Guide for Chihuahuas
Whether they are big or small, puffy or not, we all love our dogs and we all want the best for them. This is the whole reason for which we are so worried when they are feeling sick or for which we
:: Read More
(Published: Mon, 05 Oct 2015 07:42:54 PDT)

Pacific Laser |  Contact Us
Brad Mudge, MD (Plastic Surgeon) Pacific Laser Clinic 240 Newport Center Drive, Suite 105 Newport Beach, CA 92660 E-mail: pacificlaserclinic@gmail.com Tel: 949-644-2450 Call today to book your appointment.
:: Read More
(Published: Thu, 20 Jun 2013 21:10:24 -0700)

Holiday Home Cleaning - Special Occasion or After  |  Holiday Home Cleaning - Special Occasion or After Party Cleaning
:: Read More
(Published: Wed, 02 Sep 2015 02:20:20 -0700)

Minoxidil Foam by MinoxidilDirect.com |  minoxidildirect: "Minoxidil for women" http://ttlink.com/url/4872446 Minoxidil scalp solution for women helps women who are suffering from hair loss. Visit their website and browse through the rest of their products.
Minoxidil for women Minoxidil scalp solution for women helps women who are suffering from hair loss. Visit their website and browse through the rest of their products.
:: Read More
(Published: Tue, 24 Nov 2015 21:24:31 -0800)

GPS Tracking Devices |  Function and Advantages of GPS Tracking Watches
GPS gadgets started off solid enough for individuals to carry with one hand or put it within a pocket. Modern gadgets are approximately the same dimension as several smartphones being sold these days, but still have big displays if touch screen technologies are executed. However, some individuals may want to have even smaller gadgets that […]
:: Read More
(Published: Tue, 05 Apr 2016 05:55:15 +0000)

Need a Reliable Vinyl Replacement Windows in Frisc |  Replacement
:: Read More
(Published: Tue, 02 Jun 2015 04:43:12 -0700)

Stor-n-Lock Palm Desert |  Stor-n-Lock Palm Desertlaquo; instant approval web directory instant approval web directory
We are proud to have provided the Palm Desert area with safe and secure storage since 2001. We have 616 individual units available (of which 530 are climate control) ranging from 7 sq to 300 square feet with 23 unit variations
:: Read More
(Published: Mon, 2 Dec 2013 04:23:00 -0800)

31 day fat loss cure  |  The 31 Day Fat Loss Cure – By Vic Magary
About The Author: Vic Magary is the author of the 31 Day Fat Loss Cure.  Vic has carved his career in the fitness and health industry and he’s here to give it to you straight.  No more of the standard BS you often get with personal trainers, Vic’s on a mission to tell it how
:: Read More
(Published: Tue, 05 Mar 2013 11:46:34 +0000)



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