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Feeds in this Category


Mashable |  59 Digital Media Resources You May Have Missed

More About: Business, COMMUNICATIONS, Features Week In Review, Social Media, Tech

:: Read More
(Published: Sun, 02 Sep 2012 16:11:01 +0000)

Interesting Thing of the Day |  Straw Bale Houses / The power of banding together
The little pig who built his house out of straw may not have been so unwise after all. Straw has fantastic insulating qualities and is one of the least expensive building materials you can find.
:: Read More
(Published: Fri, 19 Aug 2011 00:00:01 -0700)

43Folders |  Scared Shitless

Merlin Mann - "Scared Shitless: How I (Mostly) Learned to Love Being Afraid of Pretty Much Everything"

Download MP4 Video of "Scared Shitless"

This is the video of a talk I did last month at Webstock in Wellington, New Zealand.

It's pretty different from a lot of stuff I've done. It's about being scared.


As I mentioned on Back to Work, Webstock is—what? Well. Webstock is unique. Truly. If you get the chance, you should go. Really.

I could not and would not have done this talk in this way had I had not been so inspired (and, frankly, so terrified) by the awesomeness of the other speakers, by the quality of their talks, and by the astounding graciousness and empathy of the audience that this particular event attracts.

Tash and Mike and their crackerjack team have made something really special here. I'm honored that they even invited me, and I'm insanely grateful for the care and hospitality that they showed to the speakers and to the attendees at every step of the way.

Seriously. Thank you.


So, yeah. I did something really weird at Webstock. Weird for me and, honestly, just plain weird for "a talk."

I'm not sure if it succeeded. But, I did the best I could to make myself (along with some really heroic friends and fellow speakers) into a legitimate guinea pig for a concept that means the world to me:

You can be scared and still do it anyway. Regardless of whatever it is.

And, you can. No. Really. You. You can do this.

You can run toward the shitstorm, let it cover you with shit, but, still never let it stop you from running.

Because, like Crazy Bob says:

"They can't eat you."

And, they can't. And, they won't. Okay?

Well, okay, then.

43 Folders iconScared Shitless” was written by Merlin Mann for 43Folders.com and was originally posted on March 28, 2011. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"

:: Read More
(Published: Mon, 28 Mar 2011 14:51:05 +0000)

DumbLittleMan |  How to Tame Your To-Do List
Task List
Do you use a to-do list? Most of us have some kind of running list of tasks which we want to get done (even if we keep this list in our heads). And I expect that at some point, like me, you'll have had the experience of creating an extremely ambitious to-do list
:: Read More
(Published: Thu, 11 Mar 2010 08:24:00 -0800)

Signal vs. Noise |  Behind the scenes: A/B testing part 2: How we test

A few weeks ago, we shared some of what we’ve been testing with the Highrise marketing page. We’ve continued to test different concepts for that page and we’ll be sharing some of the results from those tests in the next few weeks, but before we do that, I wanted to share some of how we approach and implement A/B tests like this.

Deciding what to test

Our ideas for what to test come from everywhere: from reading industry blogs (some examples: Visual Website Optimizer, ABtests.com), a landing page someone saw, an ad in the newspaper (our long form experiments were inspired in part by the classic “Amish heater” ads you frequency see in the newspaper), etc. Everyone brings ideas to the table, and we have a rough running list of ideas – big and small – to test.

My general goal is to have at least one, and preferably several A/B tests running at any given time across one or more of our marketing sites. There’s no “perfect” when it comes to marketing sites, and the only way you learn about what works and doesn’t work is to continuously test.

We might be simultaneously testing a different landing page, the order of plans on the plan selection page, and wording on a signup form simultaneously. These tests aren’t always big changes, and may only be exposed to a small portion of traffic, but any time you aren’t testing is an opportunity you’re wasting. People have been testing multiple ‘layers’ in their sites and applications like this for a long time, but Google has really popularized this lately (some great reading on their infrastructure is available here).

Implementing the tests

We primarily use two services and some homegrown glue to run our A/B tests. Essentially, our “tech stack” for running A/B tests goes like this:

  1. We set up the test using Optimizely, which makes it incredibly easy for anyone to set up tests – it doesn’t take any knowledge of HTML or CSS to change the headline on a page, for example. At the same time, it’s powerful enough for almost anything you could want to do (it’s using jQuery underneath, so you’re only limited by the power of the selector), and for wholesale rewrites of a page we can deploy an alternate version and redirect to that page. There are plenty of alternatives to Optimizely as well – Visual Website Optimizer, Google Website Optimizer, etc. – but we’ve been quite happy with Optimizely.
  2. We add to the stock Optimizely setup a Javascript snippet that is inserted on all pages (experimental and original) that identifies the test and variation to Clicky, which we use for tracking behavior on the marketing sites. Optimizely’s tracking is quite good (and has improved drastically over the last few months), but we still primarily use Clicky for this tracking since it’s already nicely setup for our conversion “funnel” and offers API access.
  3. We also add to Optimizely another piece of Javascript to rewrite all the URLs on the marketing pages to “tag” each visitor that’s part of an experiment with the experimental group. When a visitor completes signup, Queenbee – our admin and billing system – stores that tag in a database. This lets us easily track plan mix, retention, etc. across experimental groups (and we’re able to continue to do this far into the future).
  4. Finally, we do set up some click and conversion goals in Optimizely itself. This primarily serves as a validation—visitor tracking is not an exact science, and so I like to verify that the results we tabulate from our Clicky tracking are at least similar to what Optimizely measures directly.

Evaluating the results

Once we start a test, our Campfire bot ‘tally’ takes center stage to help us evaluate the test.

We’ve set up tally to respond to a phrase like “tally abtest highrise landing page round 5” with two sets of information:

  1. The “conversion funnel” for each variation—what portion of visitors reached the plan selection page, reached the signup form, and completed signup. For each variation, we compare these metrics to the original for statistical significance. In addition, tally estimates the required sample size to detect a 10% difference in performance, and we let the experiment run to that point (for a nice explanation of why you should let tests run based on a sample size as opposed to stopping when you think you’ve hit a significant result, see here).
  2. The profile of each variation’s “cohort” that has completed signup. This includes the portion of signups that were for paying plans, the average price of those plans, and the net monthly value of a visitor to any given variation’s landing page (we also have a web-based interface to let us dig deeper into these cohorts’ retention and usage profiles). These numbers are important—we’d rather have lower overall signups if it means we’re getting a higher value signup.

Tally sits in a few of our Campfire rooms, and anyone at 37signals can check on the results of any test that’s going on or recently finished anytime in just a few seconds.

Once a test has finished, we don’t just sit back and bask in our higher conversion rates or increased average signup value—we try to infer what worked and what didn’t work, design a new test, and get back to experimenting and learning.

:: Read More
(Published: Tue, 02 Aug 2011 19:22:00 +0000)

John Battelles Searchblog |  Predictions 2012 #5: A Big Year for M&A
(image) One of the things that pops out of the “Big Five” chart I just posted, at least if you stare at it a bit, are the places where each company needs to get strong, quickly. Apple is weak in social and one dimensional in ad solutions. Microsoft needs to improve its device products, build
:: Read More
(Published: Thu, 05 Jan 2012 22:27:59 +0000)

crunchgear |  Following Twitter
In honor of Twitter’s fifth anniversary the folks at Visually have made the following graphic plotting out key milestones on it's path to 200 million tweets a day. Following Twitter, get it?
:: Read More
(Published: Sat, 16 Jul 2011 20:02:05 +0000)

Discounted Web Hosting Feed |  Use hosting reviews to choose the best host
So you’ve registered a domain. Congratulations. You’ve chosen the Wordpress theme you’re going to use, and isn’t it stunning? It’s got Widget support and everything. Well done. Now you need to get your hosting sorted. You need to make perhaps the most important decision you’ll ever make with regard to your new blog or website. Who’s
:: Read More
(Published: Thu, 16 Jul 2009 20:54:46 +0000)

Adwords Placement |  Quick Way to Adwords Cash Google Ppc Profits | Adw-in.Com
This is latest the suit charging Google with the sale of a company's trademark to its competition through AdWords, Google's keyword search placement network. With Google AdWords, you create an advert for your website and decide which
:: Read More
(Published: Mon, 31 May 2010 04:43:04 -0700)

Auto Blog Coupes |  Next Bentley Continental GT Speed caught undisguised

Filed under: , , , ,

Bentley Continental GT Speed spy shots

The 2011 Frankfurt Motor Show is just around the corner, where Bentley is set to reveal its brand-spanking-new Continental GT Speed. Our intrepid spy photographers caught this Conti prototype out on the street completely uncovered, meaning there's little left for us to speculate about before the supercoupe's debut.

The Speed model is set apart from its kin by a more aggressive lower fascia and different exhaust outlets, but don't let the subtlety fool you - the real story is what's under the hood. Mum's the word on exactly what we can expect in terms of power, but seeing as how the last Continental GT Speed produced 600 horsepower, you'd be right to expect numbers north of that for the new one.

We'll have the full details come mid-September, if not sooner
:: Read More
(Published: Wed, 17 Aug 2011 19:01:00 EST)

Halloween Blog Freeze |  Freeze.com Redesign
You may have noticed that Freeze.com is sporting a new design as of today and while we plan to have a more detailed post on this, please let us know what you think of the new look in the meantime. Enjoy the free downloads.
:: Read More
(Published: Fri, 16 Oct 2009 21:06:06 +0000)

Codeplex |  CodePlex Daily Summary for Friday, September 11, 2009

CodePlex Daily Summary for Friday, September 11, 2009

New Projects

  • A Professional Calendar: A professional WinForms calendar view, outlook style.
  • bingo: A Silverlight project showcasing how to integrate the Bing search API into a project. Featuring hipsters, because let's face it, they're funny.
  • COLLADA .NET Data Binding: COLLADA XML data binding to C# classes
  • Concurrent Mail Server: Concurrent Mail Server implementation. This mail server uses Concurrent Queue as an invariant to process the messages in the mail queue.
  • CSharpTube: Youtube portal like application
  • File Browser for SalesForce: Browse files in SalesForce. This program provides an easy way to view, print and copy files stored in SalesForce.
  • Front Display: An information application for multimedia cases with graphical touchscreen display. It displays such information like time, date, weather condition
:: Read More
(Published: Fri, 11 Sep 2009 19:10:31 GMT)

Finance Ideas 4u |  The best timing for Forex trading....
:: Read More
(Published: Thu, 17 Sep 2009 09:47:00 +0000)

Debtcs Rss Feed |  Some Useful Tips to Consolidate Credit Card Debt
For consolidating your credit card debts, there are certain tips you can follow. Always focus on your interest rates, do not accumulate any further debt and think about the future.
:: Read More
(Published: Thu, 01 Oct 2009 02:38:35 -0700)

SEO and Internet Marketing |  Website Designing and Development
GetHighRanks is a leading website design and development company with a strong reputation, history, and expansive skill-set. We consistently deliver creative, scalable web designs and solutions that reflect the personality, needs, and vision of our clients.
:: Read More
(Published: Fri, 13 Nov 2009 19:53:33 -0800)

Conveyor Belt Manufacturer in Delhi |  Rubber Conveyor Belt
We are a well-reckoned Rubber Conveyor Belt Manufacturer, Exporter and Supplier from Delhi. Rubber Conveyor Belt, which we offer, is made from the best quality raw materials that are procured from the leading vendors of the domain.
:: Read More
(Published: Fri, 14 Nov 2014 00:00:00 +0530)

http://www.dressedwell.co.uk |  Men's clothes > Get inspiration from sharply dressed celebs
These days, there are plenty of men's designer clothes for you to take your pick from, but sometimes you might struggle to find inspiration when it comes to buy
:: Read More
(Published: Sat, 5 May 2012 12:00:00 +0000)

Rent iMac - For Eeasy & Convenient Hire |  How to Right Click on a MacBook?
There is no doubt that the world of Mac and Windows are quite different from each other. This is the reason why when a Windows user starts using Mac system for the first time, then he or she has to go through lot confusion. One of the main among them is the notion of right-clicking. […]
:: Read More
(Published: Thu, 16 Jul 2015 10:00:32 +0000)

Reliable Home Remodeling Contractors in Pennsylvan |  Find Mihalko’s on…

Porch, Houzz, & Angie’s List

The post Find Mihalko’s on… appeared first on Mihalko's General Contracting.

:: Read More
(Published: Mon, 01 Jun 2015 20:46:15 +0000)

Try this Great Perth Carpet Cleaning Company |  April/May Carpet Protector Special
During the months of April and May 2012, mention this page and receive an automatic 50% discount on application of carpet protector. This is usually priced at $30 per room, so for the next 2 months get it at just $15 per room. This is a fantastic saving and can do wonders for your carpet. […]

April/May Carpet Protector Special is a post from: Carpet Cleaning In Perth

:: Read More
(Published: Wed, 11 Apr 2012 17:49:48 +0000)

Plugincome |  LoveMyDogBlog: Themed Like A Good Idea
Choosing a theme and adding plugins and content to LoveMyDogBlog.com, our first test blog.
:: Read More
(Published: Sun, 14 Mar 2010 19:29:19 +0000)

Online Assignment Help Services Enables Complex As |  business plan writing services
:: Read More
(Published: Thu, 13 Mar 2014 22:20:22 -0700)

DK Egan Commercial Plumbing Maintenance is Always  |  /u/dkeganplumber on DK Egan Commercial Plumbing Maintenance is Always There For You

DK Egan plumbing is one of the top commercial plumbing maintenance for your property to help you on time to save money by providing on time services.

:: Read More
(Published: Wed, 21 Nov 2018 23:40:39 -0800)

Sconce Light |  Sconce Lighting
When you are designing the sconce lighting in your home, it is vital that you take an overall view first and then take it room by room. When I say an overall view, it is best to keep your style of lighting, fixtures and fittings in style with the type of home you live in.
:: Read More
(Published: Fri, 12 Feb 2010 16:43:31 +0000)

Mega contracting co. ltd. |  THINGS TO CONSIDER WHEN CHOOSING CONSTRUCTION COMPANIES IN SAUDI ARABIA.
Construction of a structure is a job that requires extreme attention to detail. In order to construct a building which is an eye-catcher as well as safe for use, it is necessary to hire a contractor which is sincere to the core and knows what he is doing.
:: Read More
(Published: Sat, 07 Jan 2017 11:14:15 +0000)



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