If you’ve ever bought a product to get a bonus then this is the post for you.
Having something that will compliment an affiliate offer is something that will skyrocket your conversions and make you a lot more sales. As you will learn in the video above this needs to be done properly or you can
This is the video of a talk I did last month at Webstock in Wellington, New Zealand.
It's pretty different from a lot of stuff I've done. It's about being scared.
As I mentioned on Back to Work, Webstock is—what? Well. Webstock is unique. Truly. If you get the chance, you should go. Really.
I could not and would not have done this talk in this way had I had not been so inspired (and, frankly, so terrified) by the awesomeness of the other speakers, by the quality of their talks, and by the astounding graciousness and empathy of the audience that this particular event attracts.
Tash and Mike and their crackerjack team have made something really special here. I'm honored that they even invited me, and I'm insanely grateful for the care and hospitality that they showed to the speakers and to the attendees at every step of the way.
Seriously. Thank you.
So, yeah. I did something really weird at Webstock. Weird for me and, honestly, just plain weird for "a talk."
I'm not sure if it succeeded. But, I did the best I could to make myself (along with some really heroic friends and fellow speakers) into a legitimate guinea pig for a concept that means the world to me:
You can be scared and still do it anyway. Regardless of whatever it is.
A few weeks ago, we shared some of what we’ve been testing with the Highrise marketing page. We’ve continued to test different concepts for that page and we’ll be sharing some of the results from those tests in the next few weeks, but before we do that, I wanted to share some of how we approach and implement A/B tests like this.
Deciding what to test
Our ideas for what to test come from everywhere: from reading industry blogs (some examples: Visual Website Optimizer, ABtests.com), a landing page someone saw, an ad in the newspaper (our long form experiments were inspired in part by the classic “Amish heater” ads you frequency see in the newspaper), etc. Everyone brings ideas to the table, and we have a rough running list of ideas – big and small – to test.
My general goal is to have at least one, and preferably several A/B tests running at any given time across one or more of our marketing sites. There’s no “perfect” when it comes to marketing sites, and the only way you learn about what works and doesn’t work is to continuously test.
We might be simultaneously testing a different landing page, the order of plans on the plan selection page, and wording on a signup form simultaneously. These tests aren’t always big changes, and may only be exposed to a small portion of traffic, but any time you aren’t testing is an opportunity you’re wasting. People have been testing multiple ‘layers’ in their sites and applications like this for a long time, but Google has really popularized this lately (some great reading on their infrastructure is available here).
Implementing the tests
We primarily use two services and some homegrown glue to run our A/B tests. Essentially, our “tech stack” for running A/B tests goes like this:
We set up the test using Optimizely, which makes it incredibly easy for anyone to set up tests – it doesn’t take any knowledge of HTML or CSS to change the headline on a page, for example. At the same time, it’s powerful enough for almost anything you could want to do (it’s using jQuery underneath, so you’re only limited by the power of the selector), and for wholesale rewrites of a page we can deploy an alternate version and redirect to that page. There are plenty of alternatives to Optimizely as well – Visual Website Optimizer, Google Website Optimizer, etc. – but we’ve been quite happy with Optimizely.
Finally, we do set up some click and conversion goals in Optimizely itself. This primarily serves as a validation—visitor tracking is not an exact science, and so I like to verify that the results we tabulate from our Clicky tracking are at least similar to what Optimizely measures directly.
We’ve set up tally to respond to a phrase like “tally abtest highrise landing page round 5” with two sets of information:
The “conversion funnel” for each variation—what portion of visitors reached the plan selection page, reached the signup form, and completed signup. For each variation, we compare these metrics to the original for statistical significance. In addition, tally estimates the required sample size to detect a 10% difference in performance, and we let the experiment run to that point (for a nice explanation of why you should let tests run based on a sample size as opposed to stopping when you think you’ve hit a significant result, see here).
The profile of each variation’s “cohort” that has completed signup. This includes the portion of signups that were for paying plans, the average price of those plans, and the net monthly value of a visitor to any given variation’s landing page (we also have a web-based interface to let us dig deeper into these cohorts’ retention and usage profiles). These numbers are important—we’d rather have lower overall signups if it means we’re getting a higher value signup.
Tally sits in a few of our Campfire rooms, and anyone at 37signals can check on the results of any test that’s going on or recently finished anytime in just a few seconds.
Once a test has finished, we don’t just sit back and bask in our higher conversion rates or increased average signup value—we try to infer what worked and what didn’t work, design a new test, and get back to experimenting and learning.
(image) One of the things that pops out of the “Big Five” chart I just posted, at least if you stare at it a bit, are the places where each company needs to get strong, quickly. Apple is weak in social and one dimensional in ad solutions. Microsoft needs to improve its device products, build
Apparently Justin Timberlake has performed a screen test for the roll of Hal Jordan/Green Lantern in the DC Comics based, space opera movie, Green Lantern. Someone please pinch me, wake me up and tell me this is all just a bad dream,
Made up of the three cellists, Eicca Toppinen, Paavo Lötjönen, and Perttu Kivilaakso, as well as drummer Mikko Sirén, all from Helsinki, Findland, I was very entertained and very impressed. Being a cellist and a drummer myself,
This is latest the suit charging Google with the sale of a company's trademark to its competition through AdWords, Google's keyword search placement network. With Google AdWords, you create an advert for your website and decide which
Most Internet-based businesses have TONS of testimonials sitting in their databases… and these testimonials have no other purpose but to be featured in their sales letters.
But how many people actually read sales letters? The more sales-y a page is, the odds are against a person actually reading it.
So here’s a simple, but pretty wild idea
Well, it’s official. The partnership which will lead to the blending of the “other search engines” Yahoo and bing, has been given the government seal of approval by both the US Department of Justice and the European Commission.
The integration of the two engines will be started immediately and it will take until 2011 before the
This Thursday night, a good friend of mine asked my advice on a few pieces she found when cleaning her closet that were old but she wasn’t quite ready to part with yet.
There were a few items - a purple tinted leopard print cotton t-shirt, an odd leather and polyester blend calfskin brown coat, and a
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These days we are all looking for new ways to be a little bit green. We have learned that if we do not take care of our planet, we may not be able to enjoy it as long. Instead of using everyday dish soap or expensive hand soap, you might want to think about switching to foam soap dispensers.
A great way to help save money on the cost of soap is to invest in a foam soap dispenser. You will find that they are the perfect way to help use less soap which in turn helps you save money. There are a large variety of soap dispensers from which you can choose to ensure that you get the look and style that you want.
Soap foam dispensers are perfect for the kitchen, the bathroom, the shop or anywhere that hand washing can be done. They are not only great for the home but they are great for commercial use as well. The more bathrooms that you have, the more benefit that you will get when you choose to install foam pump set.
You have a variety of options when it comes to choosing a foam soap dispenser. There is so much technology available today and some people are even going so far as to install the automatic foam soap dispensers in their kitchens and bathrooms. These dispensers dispense soap into your hand by using a simple sensor. This means that you do not have to worry about touching anything and strictly cleaning your hands.
These dispensers are perfect for any type of business such as restaurants, day care facilities, medical facilities and so much more. The affordable price allows you to purchase as many as you need without having to worry about being out of the budget that you may have set for yourself. Having to refill them less often is also going to help you stay within your supply budget for your business.
You can also look for a foam soap dispenser that matches both your taste and your bathroom. There are different models to choose from. Most of them are made from durable plastic which can range from different sizes. One model is the pump type, usually in bottles, where you push a button to let the foam squeeze out. Some dispensers have levers that you have to pull forward to let the soap out. If you have a small bathroom and a limited counter space, you can also opt for the wall mount type which you can fix on your wall near your sink.
Buy caps for shampoo bottles, foam pump set and automation equipment for pump online and be sure about both the quality price.
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Morning sickness symptoms can be one of the first things that pop up when you are newly pregnant. Although doctors are not 100% sure what causes morning sickness, it can occur as early as 4 weeks into the pregnancy, and affects around one in two pregnant women. In a lot of cases, the symptoms of […]
Most professional Trainers, be them Fitness Gurus or Sports Performance Experts, may not ever take the time to realize that much of what we hold true and dear in our pursuits of enhancing both the health and ability of young athletes, also translates to the world of business and life as well.
Perhaps this lack of
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This is a note on how the ‘Insider Circle’ and ‘In a Box’ Programs are doing. I have read your stories showing how many of you are on the cutting edge of having incredible experiences with your horses doing nothing… leading to something that could have never taken place if we had not be practicing