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Inside Affiliate |  The Secret To Getting Killer CTR

Let’s face it: Click Through Rate (CTR) can either make or break your campaign. Whether you are doing PPC, PPV, or especially with CPM & Media Buys, your CTR is often the determining factor in whether you make money or not. Since this is the case, it never ceases to amaze me how many affiliates (myself included) forget to put hard work and thought into the #1 thing that affects your CTR: your ad copy.

Putting together a campaign usually goes something like this:

  • Spend several hours doing niche research
  • Spend a couple of hours finding the best keywords
  • Spend a few more hours creating your landing page
  • Ready to launch!
  • Oh wait, I have to put some ads up here… I’ll just copy & paste what the other guys or doing, or just throw in some text off the top of my head

And then you wonder why nobody is clicking through to see your awesomely designed landing page and your super-targeted offer… Guess what? Ad copy has a massively huge part to play in your campaign’s success. Coming up with consistently killer ad copy and images is probably the most important skill you can have as a marketer. If you can’t do that, then what can you really do? Copy campaigns? Put tracking together? Load keywords into Google? That’s great, but that could all be outsourced to a monkey.

The real value that affiliates bring to the table is in our creative approach to campaigns and ad copy. You think that the company whose service or product you are promoting hasn’t tried direct-linking their website on the major search engines for their primary keywords? They have. They either have that on lock and therefore have those keywords blacklisted from you, or it doesn’t work and they turned to CPA Networks and Affiliates to think outside the box and get them leads from sources that they don’t know about or don’t understand well enough to do themselves.

Take some time to educate yourself on the basics of sales, marketing and advertising. All of the knowledge you can get from studying the fundamentals will go straight to your ad copy, and your CTR. Even if some of the principles were created for print advertising, it still applies online. I don’t care if it seems like homework. If you want this to be a serious business for you then you need to treat it like one. Read some books on marketing & advertising. There are literally thousands of them written. You will not regret the time you put into bettering yourself as a marketer.

Here are a few of my favorites to get you started (not affiliate links):

Read These Books

Related posts:

  1. How To Direct Link On Google – Part 2
  2. Day Parting & Campaign Caps with Zango
  3. Real Money On Twitter?

:: Read More
(Published: Tue, 13 Apr 2010 10:45:36 -0700)

PPV Playbook |  Profitable Keywords for Your PPV Campaigns
In PPV campaigns, most people focus on urls. This is good because url’s are highly targeted, and can convert well. Keywords on the other hand often get left out of campaigns because people don’t think they convert well. Hopefully this blog post will change that. Here are some ways you can make the most out
:: Read More
(Published: Thu, 11 Aug 2011 01:11:54 -0700)

Internet Marketing with Kirtok |  Frequency or Individual User Cap for CPM & CPV
Optimization is a key factor in success for internet marketing campaigns. There are so many variables needed to be tested until a campaign is fully tested & optimized. One of these variables is frequency capping or also called as individual user capping. If you are new to media buying, or CPV Marketing, you have to understand
:: Read More
(Published: Fri, 19 Mar 2010 12:15:29 +0000)

Justin Dupre com Marketplace |  Bright and Small Make Money Online Landing Page
The make money online niche is huge right now. Why? Because there are stupid people out there that don’t know how to keep their funds in check and need to make more money to pay off the growing debts and bills they have. That is why a landing page like this would be perfect to
:: Read More
(Published: Tue, 09 Feb 2010 12:11:23 +0000)

News Vault |  Download McAfee stringer: Best for Specific Viruses

McAfee Stringer Download Published by: Penwriter Do you know about McAfee Stringer? It is free antivirus utility which offers specific virus detection and removal from your computer. It makes your computer virus free and now, available free to download. McAfee stringer has very simple user-interface and low profile antivirus program which can be installed in […]

The post Download McAfee stringer: Best for Specific Viruses appeared first on News Vault.

:: Read More
(Published: Wed, 19 Feb 2014 08:45:33 +0000)

PPV Playbook |  PPV Playbook ASE Meetup
We will be having a meetup sponsored by Ads4Dough and Dream Marriage at Affiliate Summit East. Myself, Corey, and many PPVP regulars will be in attendance. Join us for drinks and the chance to meet fellow forum members and affiliates. When & Where TBA Sunday August 21st from 7-10pm. This event is open to current
:: Read More
(Published: Thu, 11 Aug 2011 01:11:54 -0700)



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