Easy Net Income |
PPC Advertising Tips to Get Targeted Traffic to Your Site|
|These days many online marketers and webmasters are choosing to go for pay per click marketing for their advertising needs. These internet marketers have come to realize that PPC is simply the quickest and most efficient way to generate instant traffic to their sites. This not only applies to the large|
|(Published: Mon, 28 Jun 2010 07:00:26 +0000)|
Blog: Social Media - Bureau Jalt |
Pin it to win it: 3 Pinterest Contest Case Studies|
|Pinterest krijgt de afgelopen tijd ontzettend veel aandacht. En terecht! In dit artikel beschrijf ik verschillende Pinterest marketing acties die je in kunt zetten aan de hand van een 3 tal inspirerende case studies. Wat is Pinterest? Heb je alle berichten rond Pinterest gemist? Dan hierbij nog even een korte samenvatting: Pinterest is een online|
|(Published: Fri, 02 Mar 2012 13:20:44 +0000)|
Marketing & More |
Creating a Tweet Schedule|
|When using Twitter as a part of your company's social media marketing plan you have to make sure that you post consistently. Unlike with Facebook, Tweeters look favorably at frequent postings or updates. This is not to say that there is no method to the madness that can be Twitter. There is a definite route that you should follow. The best thing that you can do is create a Tweet Schedule.|
|(Published: Wed, 09 Jan 2013 02:50:09 -0600)|
SEO, PPC, SEM, SMM Consultant Blog by Asif Anwar |
13 Best Practices on Blog Commenting|
Blog commenting has been a great way to rank page for specific keyword. But, that was few years ago, when blog owner used to give away dofollow links to commenters. Currently, almost all the quality blog owners do not provide any dofollow link. So, using blog commenting as a SEO strategy is almost obsolete. However, blog commenting is still good strategy bringing traffic to your site.
13 Best Practices on Blog Commenting
Keeping that in mind, along with the changes in Google Algorithm, you need to comply with these best practices:
- Read the blog thoroughly and try to be on the blogger’s page (i.e. clearly understand it). The clever bloggers know who read the blog and who didn’t, because the content is pinned in his mind
- Start your comment by addressing the author/blogger by name, if you do some background check and mention that as well, then the affinity with the blogger increases and he feels ashamed to delete your comment
- Don’t appreciate the author/blogger with oily words and leave no comment other than that (we all know today that they are actually spams)
- Try to add more information to the article, as if the article is incomplete or you are adding more contents and perspective to it
- Try to leave more value to the article, i.e. write such comment that the author/blogger thinks your comment might be valuable to his/her blog readers
- Don’t straight away insult or criticize the blogger, start by giving your opposing opinion and reason first, try to make him understand what he has done wrong. Sometimes, if you can show good reason, the blogger updates the post and gives you a credit to your link
- Engage the author/blogger in asking witty questions and/or opinions and make sure that after you write your comment, the blogger is 100% tempted to reply you. That way, you can bet that your comment will never get deleted
- See other comments and pledge to post better comments than others, rather than being just another brick in the wall
- Try to avoid misspellings, grammatical mistakes, technical jargons, ethnic terms, etc. and all those avoidables for written communications
- Always try to write in easy to comprehend English, at High School Readability level. Moreover, try not to use sentences that may have double meaning. There are more skimmers than readers. So, try also to write for skimmers
- Don’t make the comment too long, use words economically (best use of limited resources)
- Try not to leave a link on the post, if the comment section allows you to have name as anchor text. In that case, just start writing some really helpful comment
- Always and always leave expert comments. If you are not an expert, then hire an expert to write your comments. If you are not aware, there is a big industry for this.
Please comment below, if you know more. I’ll update and give you credit for that ;-)
© Asif Anwar of SEOPPCSMM.COM - Source: 13 Best Practices on Blog Commenting
|(Published: Fri, 11 Jul 2014 05:46:00 +0600)|
eComp Marketings SEO Blog |
What Does SEO Stand For?|
Regardless of the the field you are in, what type of product or service you provide, or if you simply surf the web for personal use, it is tough not to notice the high instance of the three-letter acronym of SEO that perpetually pops up. Most curious minds want to learn more and wonder what does SEO stand for.
So, What Does SEO Stand For?
As you can tell by Internet searches, the allure and mystery of SEO meaning and SEO definition is not unusual. SEO stands for Search Engine Optimization, but the meaning is so much greater to marketing professionals and anyone who sells products or services. SEO is the ongoing activity in which these professionals become involved to generate activity to attract attention and traffic to their business's website.
With the basic SEO meaning and SEO definition, as well as knowing how vital it is to stay in the good graces of Google when creating and tending to a website, you might have a somewhat better picture of this critical part of online life for professionals.
Beyond SEO Meaning and SEO Definition
Now that you have a better idea of what does SEO stand for, you might need a better idea of why it is so important to keep Google happy and well fed, as well as learning more about how to do just that.
Anytime you do a Google search, the search engine has a long-polished and frequently updated algorithm that has prompted companies to continually focus on high-quality SEO practices. Google's algorithm alerts the search engine as to whether or not the content on each page features relevant and authoritative information that can provide value to the person doing the search, based on their search criteria and the results.
One way that Google analyzes each page's SEO intrinsic value is by measuring the and quality links used in the content. Therefore, authoritative blog posts and articles that rely on and link to authoritative websites will garner far more respect and potential inbound Internet traffic than a post grounded in personal experience. Ideally, all of this hard work leads to organic searches from curious readers who will probably spend more time on your website since Google has refined their search to find information germane to their needs, such as yours.
SEO Best Practice and Making the Most of Every Search Opportunity
Everyone can create better content, offering relevant and detailed information to readers to help them learn more, but website owners, no matter what your business, can add value to your website's content each time you set out to create a post.
One thing you need to realize about SEO and ranking high on the Search Engine Results Page (SERP) takes time, patience and commitment, but you can do it by consistently creating high-quality content that your prospective target audience needs. While you will still use keywords related to your product or service, you will find unique ways to make them an organic part of your content.
|(Published: Sun, 07 Jun 2015 22:12:00 -0400)|
SEO, PPC, SEM, SMM Consultant Blog by Asif Anwar |
Like Through Rate (LTR) for Facebook Advertisement|
I’ve been going through many results for the keyword Like Through Rate (LTR) in Google, but did not find any good article that could explain a bit. Though many people have claimed to have invented it, so I’m not really the first. But, trying to give more lights to it.
Click Through Rate (CTR)
Before we go to LTR, those of you who don’t know what CTR or Click Through Rate is, here is the formula:
CTR = (Number of Clicks / Number of Impressions) X 100
This denotes the percentage of impressions that generated clicks. Impressions are the number of times the ad is shown. So, CTR is a percentage value that can show you how effective your ad was, in terms of the number of impressions shown. This is a quality factor for ads. Because, a high CTR e.g. 70% means your ad was so good that 70% of the ads shown, encouraged people to click; and a low CTR e.g. 30% means you ad was so bad that 70% of the ads shown, were never clicked.
What Happens Beyond Clicks?
But, what happens beyond Clicks in social media advertisement? Clicks are not the major factor when your main goal is to get more likes as possible. And doing it for least cost is also a concern.
The effectiveness of the ads ends, when someone clicks your ad. So, CTR is not responsible for what happens afterwards. People come through clicks and if they like your posts, then they like your page and if your post are crappy, they bounce away from the page. Like is a next level of call to action after clicks. So, what’s the quality factor here?
Like Through Rate (LTR)
It’s the Like Through Rate that indicates how good are your Page’s posts. LTR is the quality factor in work after clicks are generated. If you have very interesting posts for your target audience, then the most number of clicks will turn into likes. And the way to measure it is by LTR. So, here goes the formula:
LTR = (Number of Likes / Number of Clicks) X 100
Like CTR, Like Through Rate or LTR is a percentage of Clicks that turned into likes. If you have a high LTR e.g. 70%, it means that you page was so likebale that 70% of the people that clicked, liked your page. Likewise, a low LTR e.g. 30% means that your page’s post are so bad that 70% of the people that clicked on you ad did not find your page interesting.
How Like Through or LTR Can Be Helpful?
- LTR tells you how good your page’s posts are. If you have a high LTR, then you have a very interesting page for your target audience. You might have very bad CTR, but a high LTR is surely a winner.
- Increasing your LTR can also decrease your cost of advertising in Facebook and other social media. Beause, a high LTR means you are getting more likes for the same cost for clicks.
- Ater hosting an ad campaign, if you find that your LTR is low (Usually below 60%), it can be a sign that your page is not ready either for public or for your taget audience.
- Sometimes the LTR depends on your target audience. You might see different LTR for different audiences. So, you can tell which audience to target and which not to.
- Well, if you are optimistic about the audience that generate low LTR, then you can take measures to tailor posts that can encourage the low LTR audience to generate better LTR.
- With that in mind, if you run a campaign for specific niche audience and still see low LTR, it clearly tells you that your campiagn is not working. You need change. And vice versa.
Most of the Social Media Marketing (SMM) strategies evolve around increasing LTR for your page. Starting from increasing likes to increasing engagements, all are related to LTR. And how to increase your Like Through Rate (LTR) is another topic and I might put light on that later as well. But, the definition needed to be cleared out.
© Asif Anwar of SEOPPCSMM.COM - Source: Like Through Rate (LTR) for Facebook Advertisement
|(Published: Sat, 25 May 2013 03:09:00 +0600)|