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Woo Themes Update Woo Themes  
RSS 6 |  Woo Themes

A glimpse into the life and times of the remote working WooTeam

When your colleagues are all spread out across the world one of the ways you get to know them is through extensive social media following and stalking. Instagram is a crowd favourite at Woo and we keep an eye on one another to learn the little things. Take a glimpse, if you like, and also scroll down

:: Read More
(Published: Thu, 09 Oct 2014 14:20:32 +0000)

Q&A With Tom Ewer: Beginner Blogging

We know this guy called Tom who’s really good at blogging. He’s a guest blogger for WooThemes and recently launched a free online course called Beginner Blogging to get people set up for success with WordPress. We chatted to him to find out if it’s true that anyone can blog. When and how did you make your debut in the

:: Read More
(Published: Wed, 08 Oct 2014 15:30:22 +0000)

How to Maximize Online Store Conversions With Compelling Blog Posts

Remember that the first goal of blogging is not just to get more traffic, but to get a specific outcome. You want more subscribers, more sales, or more people engaging with your brand. Despite the internet’s collective dream of “going viral,” that’s not the best way to build a customer base. Having a million hits

:: Read More
(Published: Tue, 07 Oct 2014 14:30:10 +0000)

5 Ways To Build A Better Landing Page for Your Online Store

Technically, a landing page is any website your customers arrive on.  However, the term is usually used to refer to a standalone web page distinct from your main website that’s been designed for the strict purpose of selling something or gathering information. As such, you might have guessed they’re important. Landing pages are where visitors

:: Read More
(Published: Mon, 06 Oct 2014 14:30:17 +0000)

A glimpse into the world of WooSupport

My name is Danny Santoro – I’m a 24-almost-25 year old WooNinja from Cincinnati, Ohio. I’m lucky enough to work with multiple different areas of WooThemes, from support to the community to videos and more – but ultimately, my goal is to improve the user experience across the board and to make Woo a better

:: Read More
(Published: Fri, 03 Oct 2014 12:30:13 +0000)

The WooTeam at #wceu

Working remotely means you can go for a long while never actually meeting your colleagues. G+ Hangouts, HipChat, Skype calls etc are great but there really is nothing quite like realtime. It’s why we have our annual WooTrip and why WooThemes encourage us to attend as many WordCamps and WP MeetUps as we can to mingle with the WP community,

:: Read More
(Published: Thu, 02 Oct 2014 14:26:25 +0000)

Case Study: Customized Snack Subscriptions For Athletes? Visit

Everyone loves a story, everyone loves a snack. And today we bring you a tale of world class food for athletes, available online through WooCommerce Subscriptions on, a beautiful, friendly and engaging ecommerce site. We chatted to Becca and Matt to find out about how they got from A to awesome. Did this all start when you ate

:: Read More
(Published: Tue, 30 Sep 2014 14:10:24 +0000)

5 Need-to-Know Ways Psychology Affects Conversions

No matter how much e-business technology advances, the psychology behind it stays the same. That’s why, today, I’m taking a break from talking about the former to give you a quick rundown on the latter. What follows are five simple tips for understanding your customers’ mental processes so you can use that info to better

:: Read More
(Published: Thu, 25 Sep 2014 14:30:24 +0000)

Case Study: Building Multiple Sites With Canvas

Canvas is our most downloaded theme and has been used for just about everything under the sun. Zain Joyce worked with it to build a family of thirteen sites for Oregon Trail Schools and his use case caught our eye. We hope you enjoy hearing a little more about Zain’s journey. Tell us a little about your WP

:: Read More
(Published: Tue, 23 Sep 2014 18:30:50 +0000)

7 Things You Need to Do Before Launching an Online Store

Gearing up for the big launch of your online store can be a bit overwhelming. After all, there are a lot of factors to take into consideration. Is your site as good as it can be? Are your products interesting enough to capture attention? Is there a market for them? These are things that you

:: Read More
(Published: Mon, 22 Sep 2014 14:30:48 +0000)

Getting DRY with Starter Plugins for WordPress

If you’ve ever built a plugin for WordPress, the chances are that you took a while to get the initial code base setup with the necessary plugin headers, class structure and basic instantiations. If you have built more than one plugin then there’s an even better chance that you copied that same code and reused

:: Read More
(Published: Wed, 17 Sep 2014 14:51:54 +0000)

How to Optimize Your About Page for Ecommerce Conversions

Your “About” page is one of the most visited on your site. As such, it’s one of the most common entry points into your sales funnel. For the uninitiated, the sales funnel is a nickname for the entire process that takes a viewer from clicking an inbound link on your page to buying something. The minute

:: Read More
(Published: Tue, 16 Sep 2014 13:00:34 +0000)

Featured Knowledge Base Article: Booking activities on an active subscription

Setting up an ecommerce store has never been easier. With WordPress and WooCommerce, you’re basically 100% of the way there. But, truth be told, much of the awesomeness of an online offering (as well as subsequent sales and success) has to do with what is added. Step into our office. Today we are sharing a little about

:: Read More
(Published: Mon, 15 Sep 2014 12:53:06 +0000)

Are You Leveraging the Right Tools for Marketing Your E-Commerce Site?

Before we dive into this complex topic, there’s one thing I need to get out of the way: No matter what type of marketing campaign you’re working on, I can’t overstate the importance of analytics. Top online marketers are able to achieve conversion rates over three times higher than their competition just by virtue of investing

:: Read More
(Published: Fri, 12 Sep 2014 13:00:54 +0000)

WordPress 4.0: It’s not inside, it’s on top

I realise that the title of this post won’t mean much to anyone who isn’t a child of the 80s, so here’s a little cultural learning for you – you’re welcome. WordPress v4.0 was released on 4 September with two members of the WooTeam (myself and Mike Jolley) being part of the group of 275

:: Read More
(Published: Thu, 11 Sep 2014 13:00:44 +0000)

WooCommerce 2.2, “Prowling Pangolin”, has arrived

Today marks the latest milestone in the growth and lifetime of WooCommerce. After months of developing, testing and tweaking (as well as some more testing), the team who brought you Peppy Penguin are proud to present Prowling Pangolin, the latest release of WooCommerce, the world’s fastest growing eCommerce platform. Can we get a woo woo?

:: Read More
(Published: Wed, 10 Sep 2014 14:40:34 +0000)

How to Use Big Data for Your E-Commerce Business

What is “Big Data,” anyway? It’s hard to define, and made even more difficult by the world’s inability to agree on what it is. One generally-accepted standard was laid out by analyst Doug Laney in 2001, and has been in constant use ever since. It’s called “The 3 Vs,” short for volume, variety, and velocity.

:: Read More
(Published: Tue, 09 Sep 2014 14:30:21 +0000)

Mobile App or Mobile Web? Do You Need Both for Your Online Store?

If you have a business of any sort, you need to have a website. Plain and simple. Reaching out to customers is a lot more than just putting out huge signs on the street corners are taking out ads in the local newspaper. These days, it’s a no-brainer that all businesses need to have a

:: Read More
(Published: Mon, 08 Sep 2014 14:30:05 +0000)

Featured Knowledge Base Article: Create a Hotel Bookings System

The Bookings extension is built to be as accommodating as possible for various industries, and one of the requests we get here at WooThemes is help with creating a Bookings system for room rentals. This guide aims to be the ultimate guide for setting up such a system, and comes with recommendations and tips for

:: Read More
(Published: Fri, 05 Sep 2014 14:30:37 +0000)

Charity Hackathon Recap: Video & Photos

Since we posted a wrap up post about the first do_action( ‘wordpress-charity-hackathon’ ), we have heard from a number of people all over the world who are interested in replicating the idea in their own cities. We will soon have a greater resource online that will assist people with getting their own do_action events going,

:: Read More
(Published: Fri, 05 Sep 2014 06:55:38 +0000)

WooCommerce Documents, Payment Gateways, Amazon, Oh My!

This week we’re launching 4 new WooCommerce extensions (including a FREE Amazon payment gateway!). We’ve also got some significant updates to 3 payment gateways. First up is Amazon Payments Advanced, the first free payment gateway, brought to you by WooThemes and Amazon. Amazon Payments Advanced- our first FREE payment gateway This week, we’re proud to

:: Read More
(Published: Thu, 29 Aug 2013 13:15:41 +0000)

Getting started with WooCommerce

Our WooCommerce plugin now has well over a million downloads, there are a lot of people working with it every day. This means there are people who have a lot of experience already. There’s also a large group of people just starting out. While our experienced people know their way around, we feel that we

:: Read More
(Published: Wed, 28 Aug 2013 15:00:03 +0000)

Bob Dunn on Sensei, WordPress Training and “ah-ha” Moments

In the digital space, there is no greater tool than knowledge. As the industry is ever-evolving, and as new trends, techniques and utilities arise, it’s important to keep up with innovations in the digital space and to ensure one is always at the top of one’s game. I recently had the great pleasure of sitting

:: Read More
(Published: Tue, 27 Aug 2013 13:00:41 +0000)

Be a Show Off

You have a website or are looking to set up a new one. You’re furiously writing content, working up a sweat and tirelessly creating amazing blog posts and pages to put all your content out there for the world to view and admire. You’re now ready to choose a design to best showcase this content.

:: Read More
(Published: Thu, 22 Aug 2013 13:50:53 +0000)

How to Create a Unique WordPress Website: 15 Top Hacks for Canvas

It’s a common story. You create a website that you’re proud of and fill it with great content, but the design vision in your head doesn’t match what’s on the screen. You launched the site using a free theme and decide you need a premium theme and stand out from the crowd. You install such

:: Read More
(Published: Mon, 19 Aug 2013 13:13:39 +0000)

How To Best Use the WooThemes Support Resources

At WooThemes, we believe that customer support is key. We want to provide you with an awesome support experience because great products are useless without great customer service. Our mantra is to put customers first. With that in mind, we want to make sure that you know about all of the customer support tools that

:: Read More
(Published: Fri, 16 Aug 2013 14:36:43 +0000)

Helping Others To Sell Online

When starting up a small business, there are many channels that need to be secured; sales, marketing and distribution are just a few. Ultimately, getting eyeballs on your product is the most direct channel towards making a sale (conversion). When gaining market share, new business owners sometimes use platforms such as eBay and Etsy to

:: Read More
(Published: Thu, 15 Aug 2013 13:13:29 +0000)

Another Day, Another Milestone

We’ve just passed another milestone at WooThemes; our 200,000th order has just been placed and in true WooThemes fashion we want to celebrate that with you! So, for the next 24 hours you’ll be able to get some of our awesome products for 25% off. We’ve selected what we think are great plugins to get

:: Read More
(Published: Thu, 15 Aug 2013 08:03:23 +0000)

Case Study: Developing the Cornforth Wilderness Photography Website

Merrill Mayer runs a Seattle based website development company called Kool Kat Web Designs. In this guest post she writes of the recent work conducted for a photographer – innovatively using WooCommerce to help sell his photos. Jon Cornforth had a dated website that did little to showcase his photography or his exciting tours. He

:: Read More
(Published: Tue, 13 Aug 2013 14:24:14 +0000)

Customer Happiness Report (July 2013)

This Customer Happiness Report marks a significant turning point for us. Drawing a line in the sand, I’ve dubbed it The Triumphant Return of the Ninja! Before we get into the stats though, here’s a quick recap of the month’s happenings. We started out July with a memorable theme named just that, Memorable. We also had a

:: Read More
(Published: Mon, 12 Aug 2013 15:03:20 +0000)

An Important Update

The updates to our pricing and business model have received a significant amount of attention over the last few days from our customers, competitors and the general WordPress community. Within the blog post’s comments, on social channels and internally at WooThemes we’ve discussed the repercussions of the decisions we’ve made. There are some things we

:: Read More
(Published: Mon, 05 Aug 2013 13:49:18 +0000)

A Sustainable Business

2013 has, so far, been a great year for WooThemes. We turned 5 years old, surpassed 1 million WooCommerce downloads and have more than 100,000 paying customers. We’ve launched more than 80 products and added to our super talented team. All in all, WooThemes is looking extremely healthy. That said, we want to continue creating

:: Read More
(Published: Thu, 01 Aug 2013 08:19:47 +0000)

Developing With WooThemes And WP Migrate DB Pro

This is a guest post from Brad Touesnard, founder of Delicious Brains — a company building super awesome products for WordPress including the critically acclaimed time-saving developer tool WP Migrate DB Pro.  Let’s say you launched a site for a client a couple of months ago. It’s a store built on WooCommerce and the Canvas theme. The client

:: Read More
(Published: Wed, 31 Jul 2013 13:11:05 +0000)

A free education icon set

Alejandro, founder of Freepik – a free engine tool that tracks and locates free vectors, ilustrations, psd and images without copyright infringement, is back again with another exclusive icon pack exclusively available from our site. After the success of our last ecommerce icon pack we comissioned the Freepik team to put together an education icon

:: Read More
(Published: Tue, 30 Jul 2013 09:04:01 +0000)

Case study: Animal Onesies

A great case study by Australian Mike Langford on how he quit IT consulting to become a ‘Tigger Trainer’ (as he defines himself in his email signature) selling animal onesies on a WooCommerce powered website. It’s an embarrassing thing to admit on a WooThemes blog, but 9 months ago I thought WordPress was just for

:: Read More
(Published: Fri, 26 Jul 2013 13:35:43 +0000)

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